Heritage Express showcased its Emirati-led cultural experiences at the 2026 Arabian Travel Market in Dubai, emphasizing the importance of storytelling, hospitality, and local heritage. A key highlight was the innovative “Moving Majlis,” a trolley bus designed to immerse attendees in the rich, cultural tapestry of the UAE.

Transforming Cultural Exchange through the Moving Majlis

From September 14 to 17, Heritage Express had the privilege of engaging with global travel industry representatives at the Dubai World Trade Centre. The customized trolley bus was designed to recreate the ambiance of an authentic Emirati majlis, providing a unique mobile venue for conversations, storytelling, and cultural exchange. Collaborating with the Sheikh Mohammed Centre for Cultural Understanding, Heritage Express aims to foster meaningful interactions through direct dialogue and personal experiences, giving visitors a genuine connection to Dubai’s diverse heritage. This initiative serves to complement the city’s modern attractions, offering deeper insights into its cultural history.

Experiences That Reflect the Essence of Emirati Culture

The Heritage Express program is spearheaded by qualified Emirati Cultural Ambassadors, who guide visitors through a variety of immersive experiences. These include “Culture on Wheels,” the “Emirati Hospitality Experience,” “Story of Dubai,” and visits to the Al Shindagha Museum. Each route is carefully curated to connect travelers with significant historical areas and landmarks such as Al Fahidi, Dubai Creek, Al Shindagha, and the Jumeirah Mosque Majlis. By providing these enriching experiences, Heritage Express plays a pivotal role in fostering a deeper appreciation of Emirati culture among international visitors.

Building Connections with Global Travel Partners

At ATM, Heritage Express not only focused on engaging visitors but also actively sought partnerships with various segments of the travel industry. This included Destination Management Companies (DMCs), tour operators, Travel Management Companies (TMCs), wholesalers, online travel agencies (OTAs), Meetings, Incentives, Conferences, and Exhibitions (MICE) planners, hotels, and other international travel stakeholders. Such collaborations aim to create a network that enhances the visibility of Emirati culture and traditions within global travel markets.

Enhancing the Visitor Experience in Dubai

Heritage Express is dedicated to enriching the visitor experience in Dubai by blending cultural heritage with modern conveniences. By participating in high-profile events like the Arabian Travel Market, the brand not only showcases its offerings but also emphasizes the significance of cultural understanding. As it continues to expand its reach, Heritage Express remains committed to providing travelers with an unforgettable experience that highlights the beauty and richness of Emirati culture.

In summary, Heritage Express successfully presented its Emirati-led cultural initiatives at the Arabian Travel Market 2026, with the “Moving Majlis” trolley bus serving as a focal point. By fostering cultural exchanges through engaging storytelling and direct dialogue, the organization enhances visitors’ connections to Dubai’s rich heritage. Through collaborative efforts with international travel partners, Heritage Express aims to promote an appreciation of Emirati culture while inviting travelers to explore the historical landmarks that define the UAE.