Heritage Express Shines at Arabian Travel Market 2026

Heritage Express made a significant impact at the Arabian Travel Market (ATM) 2026, held from September 14 to 17 at the Dubai World Trade Centre. This year, the company showcased its Emirati-led cultural experiences at Stand ME 1150, Booth 98, captivating the international travel trade audience. Their unique offerings, including the famed “Moving Majlis” trolley, reimagined the way visitors engage with Dubai’s rich heritage.

Showcasing Cultural Heritage with the “Moving Majlis”

One of the highlights of Heritage Express’s presence at the ATM was the impressive display of the Heritage Express Trolley Bus, affectionately referred to as the “Moving Majlis.” This custom-built trolley is much more than a simple mode of transportation; it creates a mobile environment reminiscent of traditional Emirati gatherings. Visitors can engage in conversations, hear stories, and partake in cultural exchanges while experiencing Dubai in a fresh and innovative manner.

The “Moving Majlis” acts as a gateway for tourists to immerse themselves in the spirit of Emirati hospitality. It reintroduces the heart of Emirati culture, encouraging a deeper understanding through shared narratives and authentic interactions. The trolley not only serves as a vehicle for travel but also as a facilitator of connection among people—highlighting how heritage can enhance modern tourism.

Immersive Experiences and Cultural Engagement

Heritage Express provides an array of curated experiences designed to foster connections between visitors and the historic fabric of Dubai. Led by Emirati Cultural Ambassadors, their programs include offerings like Culture on Wheels, the Emirati Hospitality Experience, and unique itineraries focused on landmarks such as Al Fahidi, Dubai Creek, and Jumeirah Mosque. These journeys invite participants to explore the vibrant, story-rich neighborhoods that have shaped the identity of Dubai over centuries.

The Arabian Travel Market served as a vital platform for Heritage Express to engage with key players in the travel industry, including Destination Management Companies (DMCs), travel operators, hotels, and MICE planners. The event was an opportunity to strengthen partnerships and position authentic Emirati experiences as a valuable addition to diverse travel itineraries, catering to individual travelers, groups, corporate clients, and educational organizations alike.

Building Bridges of Understanding through Partnership

Collaborating with the Sheikh Mohammed Centre for Cultural Understanding (SMCCU), Heritage Express remains committed to promoting cultural literacy through meaningful engagement and open dialogues. The company’s participation in ATM 2026 underscored their belief that, beyond the contemporary attractions that Dubai is famous for, a living heritage exists that can only be encountered through its vibrant stories and warm traditions.

The efforts of Heritage Express reveal the importance of human connections in tourism. They aim to bridge gaps of understanding while showcasing the depth of Emirati culture, ensuring visitors leave with memories that enrich their experiences in Dubai.

Experience the Tradition with Heritage Express

As a Dubai-based brand focused on cultural storytelling and immersive heritage experiences, Heritage Express invites individuals to discover the city’s narrative aboard its traditional trolleys. By intertwining history, hospitality, and local dialogue, they offer a unique lens through which to explore the human story of Dubai. For more information and to engage with their offerings, visit their official website or connect on social media platforms.

By continuing to evolve and respond to the needs of tourists, Heritage Express is poised to play a pivotal role in promoting and preserving Emirati culture in the realm of global travel.