The Dubai Department of Economy and Tourism (DET) has forged a strategic partnership with Swiss wealth management firm Julius Baer (Middle East) Ltd. This collaboration aims to leverage Julius Baer’s extensive global reach to cater to the increasing interest among international investors, entrepreneurs, and family offices looking to establish or expand their operations in Dubai.

Dubai: A Magnet for Global Investment

This agreement symbolizes Dubai’s rising allure among global investors. Business owners and family offices are drawn to the emirate for its stability, connectivity, and lifestyle advantages, alongside its vast regional and international opportunities. Furthermore, it cements Dubai’s reputation as one of the world’s prime locations for private wealth management and long-term capital investment, aligning perfectly with the objectives of the Dubai Economic Agenda, D33.

His Excellency Hadi Badri, CEO of the Dubai Economic Development Corporation (DEDC), highlighted that Dubai’s sustained growth as a premier investment hub is a product of visionary leadership and consistent policy stability. Badri remarked, “As international investors seek certainty and credibility, Dubai stands out by offering a platform that combines both regulatory clarity and global access.” He emphasized that the partnership with Julius Baer enhances the ability to transform strategic interests into structured investments, asserting that Dubai showcases resilience and transparency even amidst global uncertainties.

Julius Baer’s Commitment to Dubai

Rahul Malhotra, Head of Region Emerging Markets at Julius Baer, reinforced the firm’s belief in Dubai’s status as a leading wealth management hub, a sentiment they have supported for over twenty years. He noted that their long tenure in the region equips them with valuable market insights, allowing them to confidently guide clients in making informed decisions about their wealth, businesses, and families. Despite the complexities created by the current geopolitical landscape, Malhotra affirmed that Dubai continues to provide a sense of stability and long-term economic clarity, further enhancing its appeal to international investors.

Julius Baer’s robust global network spans over 25 countries and 60 locations, holding assets worth 547 billion Swiss Francs as of June 2026. This extensive presence allows the firm to connect international private clients with the varied investment opportunities that Dubai offers, thereby enriching the emirate’s investment landscape.

Growing Ecosystem for Wealth Management

Dubai’s private wealth ecosystem is rapidly evolving, as evidenced by recent data from the Dubai International Financial Centre (DIFC). The Centre reported there were 1,289 family-related entities as of year-end 2025—a remarkable increase of 61% from the previous year. Additionally, families based in the DIFC established 1,115 foundations in that same period, marking a 66% year-on-year increase. These metrics highlight Dubai’s escalating charm for international investors and ultra-high-net-worth individuals.

As Dubai solidifies its reputation as a top-tier base for global investors, business owners, and family offices, this strategic agreement facilitates better communication between these international stakeholders and the emirate’s investment ecosystem. It empowers clients to comprehend Dubai’s economic trajectory while evaluating the emirate as a launchpad for wealth and business expansion. Through these concerted efforts, Dubai continues to attract capital and foster enterprise growth, reinforcing its status on the global investment stage.