HYVE has made its debut in Dubai and Riyadh, merging paid and organic media, strategic insight, data intelligence, and customer engagement within a framework powered by artificial intelligence. This innovative approach is tailored to meet the rising expectations of brands for effective performance measurement and cohesive media strategies that drive business success.

Establishing a Strong Base in Saudi Arabia

Founded in 2026, HYVE aims to establish a significant presence in Riyadh, setting Saudi Arabia as its foundational market rather than simply extending operations from the UAE. This strategic decision supports the agency’s commitment to responding to the growing need for trustworthy data metrics and interconnected media strategies. Brands are increasingly seeking solutions that not only enhance visibility but also align closely with their overarching business objectives.

Addressing Fragmentation in Marketing Efforts

As marketing departments grapple with disjointed data and frequently shifting project scopes, HYVE emerges as a solution to these challenges. Many media operations tend to focus on individual channels, overlooking holistic business growth. With a blend of specialized knowledge and proprietary technology, particularly its platform Honeycomb, HYVE addresses these issues effectively.

“Our goal with HYVE is to harness the immense potential of today’s media landscape, underpinned by a shared set of values and a team of exceptional talent working in tandem with our technology, Honeycomb,” stated Beth Williams, one of the agency’s founding partners specializing in paid media.

The Power of Honeycomb

Honeycomb unifies over 150 data sources, spanning performance platforms, market research, and first-party data. A notable feature of the platform is HYVE Memory, which utilizes practitioner insights drawn from previous brand performances to inform strategic decisions. This enables the agency to blend artificial intelligence with human insight effectively. The AI agents built within the Honeycomb framework facilitate various aspects of media planning, activation, and measurement, setting a new industry standard.

Wajid Ali, another founding member focusing on technology and customer experience, emphasized the importance of rethinking traditional media operations. “The challenges faced by marketing leaders often stem from outdated media approaches. AI holds tremendous potential, but only if integrated into a reimagined operating model and not just retrofitted to existing frameworks,” he explained.

An Experienced Team Leading Innovation

The founding team at HYVE, comprised of three industry veterans—Beth Williams, Anis Chohan, and Wajid Ali—brings a wealth of experience in media, technology, artificial intelligence, and customer experience. Williams heads paid media strategies and has a rich background in executive roles at global agencies across various cities, including London, Melbourne, Dubai, and Riyadh.

Chohan, serving as the Head of AI and Engineering, directs the evolution of Honeycomb and its AI-enabled applications. His background as a Dubai-based technology entrepreneur equips him with the expertise necessary to push the boundaries of digital media. Meanwhile, Ali leverages over two decades of experience in data-driven marketing and digital transformation to enhance customer experiences.

Together, the collaborative effort of HYVE’s founders signifies a transformative shift in the marketing landscape of the region, promising innovative strategies that deliver measurable results and real value for clients.