Dubai-based fitness technology firm Enhance has successfully raised $18.2 million through a combination of equity and venture debt to fuel its growth in the U.S. market. This financial infusion comes as Enhance’s software continues to gain traction, being utilized across hundreds of gym locations nationwide.

Investment Details and Financial Backing

The equity component of this investment was led by Global Ventures, while Stride Ventures contributed the venture debt. The specific division of the funding has not been made public, nor has a formal round designation been provided. This strategic financing is part of Enhance’s plan to expand its footprint in the U.S. fitness sector, which has become increasingly competitive.

Growth in the U.S. Market

Enhance made its debut in the U.S. back in January 2025 and has already secured partnerships with over 700 gym facilities globally. Notable clients include Crunch Fitness, In-Shape Family Fitness, UFC Gym, and PureGym USA. The company has achieved impressive scalability, facilitating more than 15,000 personal trainers and managing around 500,000 booked sessions each month across various markets. The company’s consistent revenue growth, averaging 65% annually since 2019, underscores its effectiveness in capturing market demand.

Broader Operations Beyond the U.S.

Beyond its U.S. expansion, Enhance is actively engaged in the Gulf Cooperation Council (GCC) region, particularly in the UAE, Saudi Arabia, Bahrain, and Qatar. Saudi Arabia is emerging as its most rapidly expanding market outside the U.S. A significant client in the region is GymNation, where Enhance manages personal training operations across several locations, including those in the UAE, Saudi Arabia, and Bahrain.

Transformational Business Model

Enhance is shifting its focus from merely serving consumers to functioning as an operating system tailored for personal training. This realignment allows gym chains to leverage software solutions for managing trainer logistics, bookings, payments, and performance insights. With its Enhance Tech platform, the company aims to enhance operational efficiencies within personal training, focusing on large-scale operations instead of connecting individual trainers with clients.

This latest funding round is primarily designated for bolstering operations in the U.S., where Enhance plans to introduce its innovative model in high-volume gym chains. The global personal training market is estimated at around $42 billion, and Enhance believes that personal training remains a lucrative yet under-systematized revenue stream within the fitness industry.

In summary, Enhance is on a path of significant growth, utilizing its recent funding to solidify its position in the U.S. market and explore new opportunities internationally. As the company champions technological advancements in fitness management, its future looks promising in an industry ripe for innovation.