Dubai’s real estate market is evolving rapidly, with buyers now prioritizing investment opportunities over mere square footage. Select Group, a prominent player since 2002, has set the pace in this changing landscape. With an impressive 24.7 million square feet developed and a portfolio valued at nearly AED 35.2 billion, their 89.69% absorption rate highlights consumer preference for quality over quantity.

Market Performance and Future Prospects

In the first half of 2026, properties developed by Select Group showed significant capital gains of 19.14%. This surge can be attributed to substantial investments in areas like Business Bay, d3 (Dubai Design District), and the Marina. Additionally, there’s a rising demand for hotel-branded residences, which adds to the appeal of the market. Currently, there are around 3,607 units planned across seven active projects. Specifically, yields in d3 average about 6.9%, often hitting 7% for smaller units based on their views.

Highlighted Developments from Select Group

1. Artistry One Residences

Located in the creatively inspiring Dubai Design District, Artistry One features spacious 1- to 3-bedroom apartments, along with luxurious 4-bedroom duplexes. Each residence boasts a private terrace overlooking the waterfront, along with easy access to essential amenities and popular attractions.

• Property Types: 1 to 3-bedroom apartments, 4-bedroom penthouses (741-7,765 sq. ft.)
• Starting Price: From AED 2,300,000
• Payment Plan: 50/50; 20% down, 30% during construction, 50% at handover
• Amenities: Horizon pools, ice baths, sauna, private gym, and co-working spaces
• Location: Dubai Design District (d3)
• Handover: Q1 2029

2. Six Senses Residences

Anticipated to become the tallest residential tower globally, Six Senses Residences offers a unique living experience. With options from 2- to 5-bedroom apartments, this iconic development emphasizes wellness, featuring luxurious amenities designed for relaxation and well-being.

• Property Types: 2- to 5-bedroom apartments, penthouses, and bespoke sky mansions (200-14,102 sq. ft.)
• Starting Price: From AED 5,800,000
• Payment Plan: 40/60; 20% down, 20% during construction, 60% at handover
• Amenities: Spa, gym, wellness spaces, access to a beach, and kid’s club
• Location: Dubai Marina
• Handover: Q3 2028

3. Nautica One and Nautica Two

These twin towers located in Dubai Maritime City combine modern design with smart connectivity, offering unique living spaces. Nautica One features a range of 1- and 2-bedroom apartments, while Nautica Two provides a similar selection but on a waterfront closer to city expressways.

• Property Types: 1- and 2-bedroom apartments (615-1,032 sq. ft.)
• Starting Price: From AED 1,337,000
• Payment Plan: 40/60; 20% down, 20% during construction, 60% at handover
• Amenities: Infinity pool, yoga deck, child play area
• Location: Dubai Maritime City
• Handover: Q4 2026

Conclusion

The pricing landscape varies significantly across different areas, with options in Business Bay and Dubai Maritime City starting around AED 1 million. For those looking for mid-market luxury, Dubai Design District has projects starting at AED 2 to 2.3 million, while elite offerings like Six Senses commence at AED 5.8 million. Payment plans generally require a 20% down payment followed by staggered payments during construction, concluding at handover.

Investors should be aware of the diverse options available, tailored for first-time buyers, prestige seekers, or professionals looking for a creative balance. Handover dates range from late 2025 to 2029, making it crucial to consider these timelines before finalizing any decisions with Select Group.