Emirates is set to debut its groundbreaking electrically powered Premium Economy seat at the Arabian Travel Market (ATM) 2026, an event that runs from September 14 to 17. This innovative seating solution is designed to enhance the travel experience while emphasizing privacy and comfort in the air. Featuring several cutting-edge amenities, this seat marks a pivotal addition to Emirates’ esteemed offerings.

Innovative Design Features

The new Premium Economy seat boasts a full-height adjustable privacy screen, an industry first that guarantees a personal space for each passenger. Complementing this unique feature are preset lounge and meal positions, which allow travelers to customize their seating according to their needs. Additionally, the U-Dream leather headrest provides unparalleled comfort and support, ensuring a relaxing journey. The seat also comes equipped with wireless charging and USB-C power charging options, alongside a stunning 13.3-inch 4K HDR screen for a premium in-flight entertainment experience.

Exclusive Amenities and Experiences

Passengers can look forward to a well-rounded travel experience, starting with a complimentary welcome drink upon boarding. Emirates takes pride in its culinary offerings, serving elegant dishes on Royal Doulton China, complemented by an extensive selection of specialty beverages. The airline’s commitment to providing a luxurious experience is evident, making every flight memorable and enjoyable.

Engaging Community Initiatives

At the ATM, Emirates will showcase not only its innovative seating but also its dedication to community and sustainability efforts. The stand will highlight projects such as sustainable vertical farming through Bustanica and conservation initiatives in Australia, including efforts in the Wolgan Valley and Dubai Desert Conservation Reserve. Visitors will learn about Emirates SkyCargo’s wildlife protection initiatives and the airline’s various community partnerships, reflecting its commitment to social responsibility.

Exclusive Merchandise and Collectibles

Travel industry professionals will also find an array of exclusive merchandise at the Emirates Official Store located in the stand. This includes limited-edition travel accessories, collectible aircraft models, and the Emirates Signature Series. The Signature Series features signed sports jerseys from renowned partnerships, each authenticated and presented with a certificate of authenticity. For those interested in unique and sustainable products, the new Aircrafted by Emirates collection made from reclaimed leather will also launch, featuring stylish duffle bags and pouches inspired by the airline’s premium seating designs.

Emirates aims to strengthen its industry ties and foster collaboration with over 30 partners across various sectors. The stand is designed to accommodate more than 130 visitors and industry partners simultaneously, making it an ideal venue for networking and business development. Located in the Sheikh Saeed Hall, the Emirates stand promises to be a hub of innovation and opportunity, setting the stage for new initiatives that will not only benefit the airline but also the broader travel ecosystem.