Revolutionizing Technology Engagement: Welcome to NMK Beyond

NMK Beyond is set to redefine how individuals engage with modern technology by offering an immersive experience that transcends conventional displays. This groundbreaking hub invites visitors to see, hear, and actively participate in the innovations that are shaping our world.

Introducing NMK Beyond: A Technological Experience Hub

Located in Al Quoz, Dubai, NMK Beyond is a state-of-the-art 21,500-square-foot facility launched by NMK Electronics, a member of the Midwich Group. This cutting-edge center is designed to revolutionize the way professionals and enthusiasts explore modern technology. Unlike traditional methods that rely on screens and brochures, NMK Beyond immerses visitors in an environment where they can directly engage with the latest advancements.

The facility serves a diverse audience, including professionals, creators, and future innovators, by integrating the latest audio, video, lighting, control, infrastructure, and collaboration technologies. Spaces within the hub mimic various real-world settings such as workplaces, studios, classrooms, and entertainment venues. According to Stephen Fenby, Managing Director at the Midwich Group, NMK Beyond encapsulates how technology is reshaping work, learning, and collaboration, offering a practical platform for industry professionals to explore and test new technologies.

Unique Features of NMK Beyond

As the first of its kind, NMK Beyond boasts a range of innovative features aimed at providing holistic technology exposure. This includes immersive audio-visual environments and a Dolby Atmos-enabled recording and listening studio. There are also AI-driven meeting, training, and collaboration rooms, along with content creation zones designed to illustrate how technology functions in actual installations.

A key focus is to create an accessible space for non-technical users, allowing technology to serve its purpose without overwhelming them. Alex Kemanes, Regional Managing Director, MESEA at Midwich Group, emphasized that this design enables visitors to appreciate technology’s value through direct engagement, rather than through complex jargon or technical specifications.

Empowering the Workforce and Nurturing Talent

Beyond merely showcasing technology, NMK Beyond is committed to upskilling the region’s workforce. In 2025, the center saw over 6,000 visitors, including a significant number of industry professionals who engaged in hands-on training and interactive demonstrations. Students and emerging professionals frequently utilize the facility to explore technological applications in various environments, preparing them for careers in audio-visual and tech industries. Notable figures, such as Greg Price, the live sound engineer for Metallica, have also shared their insights within this innovative space, illustrating how professional-grade technology can transform diverse settings.

At the grand opening, NMK Electronics announced pivotal developments, including their new role as the exclusive GCC distributor for Neat, a renowned brand specializing in collaboration solutions. Additionally, a new Control Room was inaugurated within NMK Beyond to enhance its capabilities for critical operations.

Commitment to Innovation in the Middle East

With close to 40 years of experience in providing professional technology solutions across the Middle East, NMK Electronics is dedicated to nurturing innovation in the region. The establishment of NMK Beyond underscores the company’s commitment to fostering an ecosystem where cutting-edge technology can be explored, validated, and implemented in real-world scenarios. This unique facility is not just about showcasing advancements; it’s about shaping the future by creating a space for learning, collaboration, and innovation.