Emaar’s Bold Vision for Syrian Investment and UAE Real Estate Resilience

In a significant announcement at the RISE Summit 2026, Mohamed Alabbar, founder of Emaar Properties, outlined a visionary plan to invest between $16 billion and $17 billion in Syria. This ambitious project aims to address both real estate development and tourism despite the nation’s economic and geopolitical hurdles. Alabbar’s insights reflect a multifaceted understanding of the property market, emphasizing resilience and adaptability amidst global challenges.

Syria Investment Strategy

Alabbar detailed that the $16 to $17 billion investment plan in Syria focuses on tapping into various local resources, including agricultural land, water supply, and oil reserves, as well as a skilled workforce. A recent visit to Syria allowed him to assess on-ground conditions and validate the potential for significant long-term growth. He stressed that a successful investment strategy requires direct engagement with local communities and a thorough understanding of their needs, moving beyond traditional market assessments.

He indicated that these major projects could span over two decades, emphasizing the importance of considering not just financial returns but also the social and economic impacts on local communities. By focusing on job creation, local business support, and transparent engagement, Alabbar believes that UAE companies can play a transformative role in the regions they invest in.

Dynamics of Dubai’s Real Estate Market

Shifting the conversation to Dubai’s property landscape, Alabbar provided an update on Emaar’s performance, revealing a real estate sales backlog estimated at around Dh150 billion. Interestingly, customer payment consistency mirrors that of 2025, even amidst ongoing regional tensions. The company typically sells about 4,000 units a month, although there was a temporary spike in cancellations due to market instability, rising from 600 to 1,200 before dropping back below 600, signaling a recovery in buyer confidence.

Alabbar’s emphasis on pricing strategy is noteworthy; he noted that Emaar refrains from discounts or altering payment terms, aiming to maintain market integrity and protect existing customers. He argued that drastic measures often taken by other developers could lead to unfair conditions for original buyers, hence Emaar’s commitment to a stable pricing policy.

Resilience in Hospitality and Logistics

Alabbar also addressed the hospitality sector, noting occupancy rates have improved to between 60% and 65%, reflecting a robust recovery in tourism. He pointed out that the past four years have seen growth between 20% to 30%, allowing hospitality firms to build financial reserves. Drawing on lessons from previous economic downturns, he reiterated the importance of preparation for fluctuating market conditions.

Moreover, a report on logistics and commercial activities indicated that over 200,000 daily deliveries are occurring, showcasing the effectiveness of services in sustaining economic activity. Alabbar underscored that the UAE has demonstrated remarkable resilience in overcoming challenges, attributing this to robust banking systems, financial discipline, and the ability to learn from past disruptions.

Future of Construction with AI

Looking to the future, Alabbar shared innovative developments in construction technology, including Emaar’s plans for a unique new building design. He highlighted the role of automation and robotics in accelerating construction efforts, citing an example where a 15-story building was completed in just 12 days with improved energy efficiency.

While the potential for AI-driven construction is significant, Alabbar stressed the continued necessity for human oversight and expertise. He cautioned businesses to deeply integrate AI into their operations or risk falling behind competitors, as these technologies are revolutionizing data analysis and decision-making. The blend of technological advancements and skilled labor remains essential in navigating the evolving landscape of real estate and construction.

In summary, Alabbar’s insights during the RISE Summit highlight a robust strategy focused on resilience, innovation, and social responsibility. Whether through investments in Syria or the ongoing evolution of Dubai’s property market, his vision points to a future where adaptability and strategic foresight guide successful ventures in real estate development.