Cairo, 27 April 2026 – Valu, Egypt’s leading financial technology firm, has announced an innovative partnership with Dubai Phone, marking a significant advancement in the realm of digital onboarding. This collaboration introduces a seamless and fully digital process, enabling users to activate their Valu accounts and utilize Valu’s payment solutions directly through the Dubai Phone application.

Streamlined Onboarding Process

This partnership allows potential Valu customers to quickly and effortlessly create their accounts without the need to visit a physical branch or provide cumbersome paperwork. The onboarding process is entirely paperless and only requires a valid National ID, leveraging sophisticated electronic Know Your Customer (eKYC) and e-signature technologies to ensure security and compliance. Users can now activate their accounts and gain immediate access to Valu’s flexible payment solutions, enhancing the overall customer experience.

Enhanced Shopping Experience

With this integration, Dubai Phone customers can easily navigate through the application to select their desired products. When it comes to payment, they can choose Valu as their payment method at checkout. If a customer does not yet have a Valu account, they will be guided through a quick onboarding journey within the Dubai Phone application, allowing them to complete their purchases in real-time without unnecessary delays.

Focus on Financial Inclusion

Valu’s initiative reflects its ongoing commitment to enhancing its data ecosystem and embedded finance capabilities, as well as increasing financial inclusion across Egypt. This partnership aims to broaden access to financing options for a wider audience, empowering more consumers with instant and flexible financing solutions. Walid Hassouna, Valu’s CEO, emphasized that this collaboration marks a pivotal moment in expanding financial services access, stating that it is about embedding financial solutions into daily consumer experiences.

Mostafa Salah, CEO of Dubai Phone, also highlighted the significance of this partnership, noting that it enables more convenient shopping experiences while enhancing their digital ecosystem. By seamlessly integrating Valu’s flexible payment options into their app, Dubai Phone can deliver innovative solutions that cater to changing market demands.

About the Companies Involved

Valu, officially known as U Consumer Finance S.A.E., is recognized as a pioneering financial technology leader in Egypt. As the first fintech firm in the nation to be publicly listed on the Egyptian Exchange, Valu offers a range of financial solutions to individuals and businesses. The company has introduced Buy-Now, Pay-Later (BNPL) solutions to the MENA region, enabling users to access customizable financing plans across a variety of sectors, including electronics, healthcare, and education.

Furthermore, Valu provides business-to-business solutions and has launched prepaid and co-branded credit cards in collaboration with Visa, thus expanding its payment avenues. Its progressive approach aims at delivering comprehensive financial solutions that meet the evolving needs of both consumers and businesses alike.

In conclusion, the partnership between Valu and Dubai Phone stands as a testament to the rising trend of digital solutions in financial services. By prioritizing user experience and accessibility, the companies work towards a more inclusive financial landscape in Egypt and the broader MENA region.