NMK Electronics, part of the Midwich Group, has launched NMK Beyond, an expansive 21,500-square-foot technology experience center in Al Quoz, Dubai. This innovative facility is designed to revolutionize the way individuals interact with state-of-the-art technology. Unlike traditional showrooms that rely on screens and catalogs, NMK Beyond offers an immersive environment that allows visitors to experience cutting-edge technology in real-world applications.
Transformative Technology Hub
Tailored for professionals, creators, and emerging innovators, NMK Beyond integrates advanced audio, video, lighting, control systems, and collaboration tools. The center features specially designed environments that mimic actual workplaces, studios, classrooms, and entertainment venues. This setup aims to demonstrate the functionality and effectiveness of these technologies in practical situations rather than mere theoretical constructs. Visitors can engage with the technology firsthand, gaining insights into its capabilities and potential applications.
A Space for Exploration and Learning
Stephen Fenby, Managing Director at Midwich Group, emphasizes that NMK Beyond reveals the pivotal role technology plays in transforming work, education, and collaboration. As the UAE progresses in enhancing connected, experience-oriented spaces, this facility serves as a crucial platform for exploring, testing, and comprehending technologies in realistic settings. Visitors can observe how different systems operate within functional environments, ensuring they receive a comprehensive understanding of their real-world applications.
Interactive Features and Professional Development
The facility is designed with numerous interactive zones, including immersive audiovisual experiences, a state-of-the-art Dolby Atmos recording studio, and AI-enabled meeting rooms. Visitors can also engage in dedicated content creation areas crafted around contemporary production workflows. Alex Kemanes, Regional Managing Director for MESEA at Midwich Group, states that NMK Beyond empowers clients and partners to make well-informed decisions about technology integration before they embark on live projects.
Moreover, NMK Beyond is not just a showcase for technology; it also serves as a pivotal hub for skills development and training. In 2025, the center welcomed over 6,000 visitors, including more than 4,000 industry professionals who participated in hands-on training sessions and certifications. This commitment to education enables students and early-career professionals to gain vital exposure to real-world production environments, preparing them for future careers in the fields of AV and technology.
A Hub for Industry Leaders
The experience center is already attracting top figures in the global industry, including Metallica’s live sound engineer Greg Price. Technologies employed by renowned artists like Coldplay are also featured, showcasing how tools used on international stages are influencing workplaces, educational settings, and creative industries.
The launch event for NMK Beyond also included significant announcements, such as NMK Electronics becoming the exclusive distributor for Neat, a notable brand in collaboration solutions, and the introduction of a new Control Room. This expansion increases the facility’s capabilities for critical operations and underscores NMK’s commitment to providing innovative solutions.
Founded nearly 40 years ago, NMK Electronics has been at the forefront of supplying professional technology solutions across the Middle East. With the establishment of NMK Beyond, the company reinforces its dedication to the region by creating a space where innovation can be thoroughly explored, tested, and validated before being deployed in real-world scenarios.
In conclusion, NMK Beyond stands as a transformative hub where technology meets practicality, facilitating an environment rich in collaboration and skill development.