Dubai, UAE – NMK Electronics, part of the Midwich Group, has recently inaugurated NMK Beyond, an innovative 21,500-square-foot technology experience center located in Al Quoz, Dubai. This cutting-edge hub aims to transform the way individuals discover and engage with contemporary technology, offering an immersive environment where visitors can see, hear, and feel advancements firsthand, transcending traditional methods such as screens and brochures.

Explore the Latest Technologies

Designed for professionals, creators, and aspiring innovators, NMK Beyond features the most recent advancements in audio, video, lighting, control, infrastructure, and collaboration technologies. Each dynamic space within the hub replicates real-world settings—from workplaces and studios to classrooms and entertainment venues—allowing hands-on exploration of these technologies.

Stephen Fenby, Managing Director at Midwich Group, highlighted the significance of the center, stating, “NMK Beyond reflects how technology is fundamentally changing the way people work, learn, and collaborate.” As the UAE focuses on developing connected, experience-driven environments, this facility provides a vital platform for industry members to engage with and assess technology in authentic contexts.

A Unique Interactive Environment

Visitors to NMK Beyond can take advantage of numerous interactive features, such as:

– Immersive audio and visual environments
– A Dolby Atmos-enabled recording and listening studio
– AI-powered meeting, training, and collaboration rooms
– Content creation zones tailored for modern production workflows
– Realistic, operational setups showcasing actual technology applications

Alex Kemanes, Regional Managing Director for MESEA at Midwich Group, expressed the purpose behind NMK Beyond: “We built NMK Beyond so people can understand how technology performs before it is implemented in live projects. This space empowers customers and partners to make informed decisions with total confidence.”

Upskilling the Technology Workforce

NMK Beyond serves not just as an interactive center, but also as a crucial upskilling hub for the region’s technology workforce. In 2025 alone, it welcomed over 6,000 visitors, including more than 4,000 industry professionals who engaged in hands-on training, certifications, and demonstrations.

Students and emerging professionals frequent the center to explore real-world applications of technology in production and enterprise settings, laying the groundwork for the next generation of audiovisual and technology experts. The hub has previously featured global industry figures, such as Greg Price, live sound engineer for Metallica, and showcases technologies utilized by illustrious performers including Coldplay, emphasizing how these advanced tools are reshaping industries beyond entertainment.

Strategic Developments and Future Commitments

During the launch event, NMK Electronics unveiled significant announcements, including its role as the exclusive GCC distributor for Neat, a leading provider of collaboration solutions. Furthermore, the introduction of a new Control Room within the NMK Beyond facility enhances its capabilities for critical operations.

NMK Electronics has been a steadfast leader in technology solutions for nearly 40 years. The establishment of NMK Beyond reinforces the company’s dedication to the Middle East by creating an environment where innovation can be explored, assessed, and validated, paving the way for successful deployment in real-world applications.

In summary, NMK Beyond stands as a testament to the evolving landscape of technology in the UAE, offering invaluable resources for both established professionals and aspirants who wish to navigate the future of AV and technology solutions.