Dubai Chambers recently embarked on a trade mission to Belgrade, Serbia, aimed at strengthening economic ties and expanding bilateral collaboration across various sectors. This initiative, part of Dubai Chambers’ broader ‘Growth Corridors’ strategy, seeks to unlock new opportunities for trade and investment in promising global markets.

Strengthening Ties with Serbia

Leading the delegation was Eng. Sultan bin Saeed Al Mansoori, the Chairman of Dubai Chambers, alongside Mohammad Ali Rashed Lootah, the President and CEO of the organization. Al Mansoori emphasized the significance of the mission, stating, “Our growing cooperation reflects a mutual commitment to uncover new avenues for trade and investment. This visit is crucial for fostering dialogue between our business sectors and discovering strategic partnerships that align with our economic goals.”

Throughout the mission, the delegation engaged in numerous discussions with Serbian officials, including Jagoda Lazarević, the Minister of Domestic and Foreign Trade. These talks centered around enhancing trade and investment partnerships in vital sectors such as food and agriculture, tourism, renewable energy, and logistics. The dialogue also addressed initiatives aimed at attracting technology talent to both regions.

Opportunities for Collaboration

Dubai Chambers extended invitations to Serbian businesses to participate in specialized trade exhibitions in Dubai. The organization expressed the potential benefits of co-hosting business events that would facilitate direct collaboration between Serbian enterprises and those in Dubai. Such initiatives are designed to nurture partnerships and promote mutual growth in key industries.

A notable roundtable discussion was held with the Chamber of Commerce and Industry of Serbia (CCIS), where seven leading Serbian tech entrepreneurs gathered. This session showcased Dubai’s strategy for accelerating the integration of artificial intelligence in various sectors, as well as the support available from the Dubai Chamber of Digital Economy for Serbian businesses looking to enter the Dubai market.

Additional roundtable discussions took place with the Science and Technology Park Belgrade and Serbia’s Innovation Fund, focusing on advancements in innovation and technology. Key topics included healthtech, gaming, biotechnology, and blockchain, aimed at fostering collaboration and bolstering entrepreneurial ecosystems.

Investment and Economic Growth Prospects

The delegation also highlighted Dubai’s advantages for Serbian e-commerce companies seeking to expand in the region, thanks to the emirate’s robust logistics and distribution infrastructure. Meetings with the Development Agency of Serbia centered on boosting investment flows between the two regions and exploring cooperation in manufacturing, mining, and advanced technologies. The discussions also considered specialized investment opportunities in logistics, tourism, artificial intelligence, and pharmaceuticals.

During the mission, Dubai Chambers showcased various support mechanisms available to Serbian companies aiming to establish a presence in Dubai and leverage opportunities for expansion in regional and global markets, especially under the UAE–Serbia Comprehensive Economic Partnership Agreement (CEPA). The discussions extended to enhancing cooperation across diverse sectors, including technology, innovation, real estate, and financial services.

These efforts have already shown promising results. Non-oil trade between Dubai and Serbia reached AED 335.8 million in 2024, exhibiting a remarkable year-on-year growth of 43.5%. Furthermore, during 2025, 109 Serbian companies joined the Dubai Chamber of Commerce, driving the total number of active Serbian members to 308 by year-end, reflecting an impressive 36.9% annual growth rate.

In conclusion, Dubai Chambers’ recent trade mission to Serbia marks a crucial step toward forging stronger economic partnerships and unlocking opportunities for mutual growth. With ongoing initiatives aimed at fostering collaboration across multiple sectors, both regions stand to benefit significantly from enhanced ties and increased investment flows.