AI, Automation, and HR Technology at Dubai’s ETHRWorldEMEA Summit
As the Economic Times Future Forward Middle East Summit 2026 approaches, anticipation builds for the transformative discussions it promises to inspire regarding AI, automation, and HR technology within the region. Taking place on February 12 at the Dusit Thani in Dubai, this year’s conference marks the fourth iteration, drawing over 450 HR executives to deliberate on evolving workforce dynamics. The agenda emphasizes new strategies for leadership, talent acquisition, and operational frameworks, all crucial in an age characterized by swift digital integration.
The demographic landscape in the Middle East, where around half of the population is under 30 years old, underscores an urgent need for organizations to develop inclusive strategies aimed at preparing the workforce for the future. Companies are increasingly challenged to innovate their approaches to attracting, training, and integrating young professionals while ensuring productivity and harmony within multigenerational teams. This summit highlights the necessity of adapting to these shifts in demographics for sustainable success.
Under the theme “Innovate, Adapt, Lead: HR at the Heart of Business Transformation,” the summit aims to empower HR leaders to align the swift adoption of technology with human resource capabilities. Panel discussions led by seasoned experts will delve into crucial topics such as responsibly implementing AI in people processes and preparing leadership for continuous change. Noteworthy sessions include a global keynote on navigating complex business environments and panels focusing on creating synergistic workplaces where technology and human skills complement one another.
A dedicated discussion titled “The GCC Talent Equation: Localisation with Competitiveness” will also take center stage, addressing one of the region’s most critical workforce issues. This session aims to guide organizations beyond mere compliance with local hiring practices, advocating for the establishment of sustainable talent capabilities. Strategies will focus on designing career paths for national talent, re-evaluating compensation structures, and creating mentorship models that foster professional growth while minimizing dependence on international hiring.
Through these rich dialogues, the summit is poised to serve as a pivotal platform for actionable workforce solutions rather than an exercise in theoretical rhetoric. As the Middle East strengthens its reputation as a center for AI and digital innovation, this year’s focus will shift from mere experimentation to tangible outcomes. By centering discussions on effective workforce strategies, the summit aims to reinforce the vital role of HR in steering business transformation, emphasizing the need for a cohesive approach to people, technology, and leadership—essential ingredients for building robust, inclusive, and future-ready workplaces across the region.
