Daleel has made a splash in the Dubai real estate scene with its innovative approach, tackling long-standing issues such as bias and information asymmetry. Officially unveiled at the PropTech Connect event in Dubai, this new AI-powered platform aims to revolutionize decision-making in an industry valued at a staggering $100 billion.

A Data-Driven Approach to Real Estate Insights

Daleel stands apart from traditional property consultation methods by integrating verified government transaction data with advanced conversational AI. Founded by seasoned Dubai broker Ilan Cohen and AI expert Ely Weichsel, the platform seeks to offer reliable, data-backed insights rather than subjective opinions. Users can pose queries in natural language regarding key aspects like yield comparisons and rental performance, receiving straightforward answers rooted in verified information from the Dubai Land Department (DLD).

Cohen explained the philosophy behind Daleel, emphasizing that the name itself means “guide” in Arabic. He reflects on the inefficiencies he faced while navigating the real estate market for over five years, managing hundreds of millions of dirhams in transactions. He noted that existing tools were cumbersome—forcing him to cross-reference listings and financial analyses across multiple sources before providing clients with relevant information. This painstaking process capped his ability to work with multiple clients simultaneously.

Eliminating Bias in Real Estate Decisions

A significant feature of Daleel is its commitment to objectivity. Unlike traditional platforms that may push specific listings or properties based on agents’ biases, Daleel strictly presents the data. Cohen highlighted that their AI will not advise users on where to invest; instead, it lays out the facts and allows users to make informed decisions. This approach aims to build credibility and trust, removing the influence of personal or financial motives that can skew advice.

Daleel’s investors recognized the value of this model early on, enabling the platform to secure a $3 million pre-seed round before fully launching. One of the main backers, a prominent property investor in Dubai who previously worked with Cohen, quickly grasped the platform’s potential to revolutionize market intelligence.

Future Expansion Plans and B2B Focus

Daleel’s entrance into the market is strategically centered around Dubai, leveraging the rich data provided by the DLD. However, the founders envision a phased expansion, first incorporating Abu Dhabi and then moving on to other regions such as Ras Al Khaimah and eventually Saudi Arabia. Cohen sees Saudi as a pivotal market, especially given its current opening to international investors.

While Daleel is initially adopting a freemium model, its primary target audience is businesses. The platform can be white-labeled for brokerages and developers, allowing them to integrate proprietary data and sales strategies within the AI interface. This flexibility provides firms the ability to personalize the platform to their specifications.

The company aims to gauge its success through varied metrics, such as user engagement among general consumers, brokers, and developers. Understanding how these different segments utilize the platform will inform Dellal’s strategies for scaling both within the Emirates and across the Gulf Cooperation Council (GCC) region. With a dedicated team of seven internal members and 15 external contributors, Daleel steps into the real estate market as the industry increasingly transitions to AI-driven solutions, positioning itself to be a key player in the future of property intelligence.