Branded residences are quickly becoming one of the most dynamic sectors in the UAE’s luxury real estate market. Recent data indicates robust transaction growth, substantial price premiums, and an expanding array of development projects in key areas like Dubai, Abu Dhabi, and Ras Al Khaimah.

The UAE Branded Residences Report 2025, published by CBRE Research, attributes this surge in investor interest to strong economic fundamentals, a shift in wealth patterns, and increasing demand from international buyers. The forecast for the UAE’s GDP in 2025 has been upgraded to 5.3 percent, largely driven by growth in the non-oil industry, rising tourism, and the continuous influx of high-net-worth individuals.

Dubai stands out as the most established market for branded residences in the region. In just the first nine months of 2025, transaction volumes skyrocketed by 26 percent, with over 7,700 branded units sold. The total sales value jumped by 51 percent, approaching AED50 billion. Buyers are willing to pay an average premium of about 64 percent for branded homes compared to their non-branded counterparts, which significantly exceeds global averages.

In contrast, Abu Dhabi’s growth is more about exclusivity and scarcity than sheer volume. During the initial nine months of 2025, transactions in branded residences surged by 126 percent, particularly on Saadiyat and Yas islands. Buyers in the capital are experiencing an average premium of around 87 percent, driven by limited supply and the allure of upscale brands intertwined with cultural and leisure amenities.

Ras Al Khaimah is emerging as the UAE’s most rapidly growing market for branded residences, fueled by a shift toward luxury tourism. Major developments, especially on Al Marjan Island, are expected to account for 54 percent of new branded supply by 2030. The launch of the Wynn Al Marjan Island resort has significantly boosted interest from international brands and investors, highlighting the emirate’s increasing attractiveness to both local and global buyers. As branded living grows alongside wealth migration, it is poised to play a vital role in reshaping the luxury property landscape in the UAE.