Ras Al Khaimah, UAE – Stirling Hospitality Advisors has teamed up with Avenew Development to orchestrate the launch of the St. Regis Residences on Dubai Islands. This ambitious endeavor aims to solidify the area’s luxury appeal and elevate the standards of branded living along Dubai’s northern coastline.

Project Overview and Advisory Role

As the primary advisory partner, Stirling Hospitality Advisors is tasked with managing the entire feasibility process, operator selection, and pre-development stages for both the hotel and branded residential aspects. This involves conducting an in-depth feasibility analysis for the hotel and actively seeking and negotiating operator arrangements for the development. With a focus on brand alignment that reflects the premium lifestyle envisioned for Dubai Islands, the final operator appointment is anticipated to be finalized by the end of the year.

The St. Regis Residences on Dubai Islands are designed to feature around 250 high-end residences, offering a choice of one to four-bedroom units and luxurious penthouses. Homeowners will benefit from a range of top-tier amenities, including a private beach, resort-style swimming pools, a state-of-the-art wellness center, and exclusive dining options. These offerings encapsulate the timeless sophistication and service that the St. Regis brand is renowned for.

Leadership Insights and Strategic Execution

Tatiana Veller, Managing Director of Stirling Hospitality Advisors, emphasized the significance of this collaboration: “Our partnership with Avenew Development on the St. Regis Residences showcases how effective advisory services and brand partnerships can cultivate long-term value and enhance Dubai’s luxury landscape. With Dubai Islands marking the city’s next evolution in upscale living, associating this project with a leading global hospitality brand underscores the maturation and international allure of Dubai’s branded residence market.”

Stirling’s leadership team, including Senior Director Aditya Rajaram and Senior Associate Hussein Abdel Nasser, is spearheading efforts in feasibility, brand negotiations, and collaboration with Marriott International as well as design teams. Their focus aims to ensure strategic alignment and excellence in the project’s execution.

The Future of Luxury Living in Dubai

With an established expertise in luxury hospitality and branded residential projects, Stirling Hospitality Advisors has a robust track record in operator selection, commercial negotiations, and asset optimization. Their portfolio currently encompasses over 3,500 hotel keys across three countries, translating to an asset value exceeding USD 1.25 billion. The firm has earned a reputation as a trusted partner for developers and investors looking to create premier destinations.

Set for completion in 2031, the St. Regis Residences will play a pivotal role in transforming Dubai Islands, a meticulously planned community by Nakheel, featuring five islands and over 20 kilometers of pristine beachfront. This development marks another milestone in Stirling’s growing collection of landmark projects, which are helping to define the future of hospitality and real estate in the UAE.

About Stirling Hospitality Advisors

As a subsidiary of Ras Al Khaimah (RAK) Hospitality Holding, Stirling Hospitality Advisors stands out as a leading boutique advisory firm within the region. Based in RAK, the company provides a comprehensive suite of services that includes the development of tourism destination strategies and activation plans, as well as advisory and asset management. It manages a hotel and resort portfolio valued at over USD 1.25 billion, catering to a diverse clientele that includes governments, real estate investment trusts, sovereign wealth funds, banks, family offices, and master developers.

With a unique industry perspective that encompasses government, investor, owner, operator, asset manager, and consultant roles, Stirling Hospitality Advisors fosters long-lasting relationships with clients while providing targeted expertise throughout the lifecycle of each project. The firm’s team possesses more than 150 years of combined experience in hospitality, currently managing over 3,500 hotel rooms in three countries and supporting clients through over 120 instances of feasibility studies, market analyses, and strategic evaluations.