Majid Al Futtaim, a prominent figure in shopping malls, retail, and leisure across the Middle East, Africa, and Asia, has unveiled Ma’an by Majid Al Futtaim. This venture, in collaboration with the Mohammed Bin Rashid Establishment for Small and Medium Enterprises Development (Dubai SME), is part of Dubai’s initiative to strengthen its economy through a newly approved AED 1 billion economic incentive package. Ma’an aspires to establish a robust platform for UAE entrepreneurs and emerging businesses, facilitating seamless cooperation between public and private sectors to amplify impact.

The Meaning Behind Ma’an

The term “Ma’an,” translating to “together” in Arabic, embodies the initiative’s spirit. It aims to provide promising small and medium-sized businesses in the UAE access to one of the most influential consumer ecosystems in the region. Ma’an will enable selected brands to display their offerings in flagship locations, such as Mall of the Emirates, VOX Cinemas, Carrefour, and other Majid Al Futtaim destinations, thus reaching millions of shoppers, diners, and entertainment seekers.

Strategic Public-Private Collaboration

Ahmad Al Room Almheiri, Acting CEO of Dubai SME, emphasized the significance of strategic collaborations in creating tangible growth opportunities for SMEs. He stated, “This initiative connects emerging businesses with established consumer platforms, allowing entrepreneurs to expand their market access, enhance brand visibility, and foster commercial growth. Moreover, it aligns with Dubai SME’s mission to empower entrepreneurs and reinforce the SME ecosystem in accordance with the Dubai Economic Agenda, D33.”

A Commitment to Local Businesses

Ahmed Galal Ismail, CEO of Majid Al Futtaim Holding, stressed the essential role that malls play in uniting communities. He reiterated the commitment to supporting small businesses, which are fundamental to the UAE’s economic and social landscape. “Ma’an represents our dedication to facilitating pathways for local brands to flourish,” he remarked. Ismail further highlighted how this partnership with Dubai SME demonstrates the effectiveness of public-private collaborations in nurturing the nation’s entrepreneurial aspirations.

Beyond a Pop-Up Concept

Ma’an is much more than a temporary marketplace; it aims to drive sustainable growth. Participating businesses will not only gain access to physical retail spaces but will also benefit from Majid Al Futtaim’s extensive marketing and communication platforms. This includes exposure through the SHARE app, social media outlets, mall digital displays, media outreach, and collaborations with influencers. Such integrated channels will furnish entrepreneurs with unparalleled opportunities for brand recognition that might normally take years to develop.

In alignment with Dubai’s overarching goal to cultivate entrepreneurship and diversify the economy, Ma’an signifies an essential milestone. It seeks to enable emerging brands to connect more swiftly and profoundly with consumers, thereby generating lasting value for both the entrepreneurs and the wider community. Applications for this pioneering program are now open, and businesses operating for a minimum of 12 months, with compelling brand narratives, are encouraged to apply promptly due to limited availability.

The launch of Ma’an underscores the importance of fostering local entrepreneurship as part of Dubai’s broader economic strategy. By creating this supportive ecosystem, Majid Al Futtaim and Dubai SME aspire to uplift the next generation of dynamic UAE businesses, paving the way for their success and resilience.