Emirates is set to make a significant impression at the upcoming Arabian Travel Market 2026 (ATM), taking place from September 14 to 17. The airline will unveil its first electrically powered Premium Economy seat, which includes an innovative full-height adjustable privacy screen, enhancing guests’ in-flight experience. This launch will highlight Emirates’ commitment to modernizing air travel and providing luxury and comfort to its passengers.

Innovative Features of the New Premium Economy Seat

The newly designed A350 Premium Economy seat stands out with its unique features, including a full-height privacy divider, which is a first in the industry. Passengers can enjoy preset lounge and dining positions, a U-Dream leather headrest exclusive to Emirates, and state-of-the-art technology such as wireless charging and USB-C power outlets. The entertainment experience is also elevated with a 13.3-inch 4K HDR screen. Additionally, travelers will be welcomed with complimentary drinks and amenity kits, while enjoying gourmet meals served on Royal Doulton China and an extensive selection of specialty beverages, making each flight a memorable experience.

Highlighting Community and Sustainability Initiatives

The Emirates stand will not only showcase these luxurious innovations but also emphasize its dedication to community engagement and sustainability. Visitors will have the opportunity to learn about the airline’s various initiatives including sustainable vertical farming in collaboration with Bustanica, conservation projects in Australia’s Wolgan Valley, and wildlife protection efforts through Emirates SkyCargo. The airline is committed to making a positive impact through its partnerships and sponsored events, showing that air travel can contribute to a more sustainable world.

Exclusive Merchandise and Collectibles

For travel enthusiasts and collectors, the Emirates Official Store at the stand will feature an array of travel accessories, limited-edition products, and collectible aircraft models. Customers can explore the new 1:200 scale snap-fit aircraft lineup, which comprises models like the Airbus A380, A350, and Boeing 777. Each item is color-coded by model type and livery, allowing collectors to mix and match across various designs. Additionally, the newly launched Emirates Signature Series will offer signed sports jerseys from iconic partnerships, complete with authentication documents, appealing to sports fans and collectors alike.

Aircrafted Collection and Foundation Support

The Aircrafted by Emirates collection will also debut at the ATM, featuring handmade items from reclaimed leather, such as duffle bags, vanity pouches, and toiletry bags. These products mirror the diamond-quilted designs found in the airline’s premium cabin offerings. Proceeds from both the Signature Series and Aircrafted collection will support the Emirates Airline Foundation’s humanitarian efforts, significantly impacting the lives of vulnerable children globally.

In conclusion, the Emirates stand at ATM promises an enriching experience for visitors, showcasing advancements in air travel while emphasizing corporate responsibility. With the airline’s commitment to luxury, sustainability, and community engagement, attendees can look forward to a visit that underscores Emirates as a leader in the airline industry. Visitors will find the Emirates stand in the Sheikh Saeed Hall and are encouraged to engage with the airline’s various offerings.