Dubai’s rapidly evolving digital commerce sector sets the stage for the upcoming WORLDEF Dubai 2026 forum, which promises to be an essential gathering for leaders in the digital economy. Organized by Dubai CommerCity in collaboration with WORLDEF, this global forum will focus on the future of digital trade, bringing together a diverse group of industry stakeholders from around the world.

Event Overview and Highlights

Scheduled to take place from February 12 to 14, 2026, the forum will be held under the auspices of His Highness Sheikh Ahmed bin Saeed Al Maktoum, Chairman of the Dubai Integrated Economic Zones Authority (DIEZ). The event will kick off with a keynote address from His Excellency Dr. Thani Al Zeyoudi, the Minister of Foreign Trade, followed by presentations from industry leaders such as His Excellency Dr. Mohammed Al Zarooni and Omar Nart, CEO of WORLDEF. Attendees can expect to engage with over 150 speakers and connect with more than 13,000 visitors from 80 countries.

Exhibitors will showcase their innovations in various sectors of digital commerce, logistics, and payment technology. Some of the significant brands participating include Temu and eBay, along with regional leaders like the Landmark Group and Emirates NBD. This rich tapestry of participation underscores the global interest in digital trade and e-commerce ecosystems.

Dune Initiative and Startup Zone

The forum will also feature the Dune Initiative, a specialized program organized by Oraseya Capital aimed at fostering collaboration among investors and innovators. This initiative will include workshops, discussions focused on investment opportunities, and a startup competition offering a grand prize of AED 100,000. With over 260 applications received, the initiative aims to empower emerging entrepreneurs and connect them with potential investors.

This year, WORLDEF highlights its commitment to nurturing the startup ecosystem through a dedicated Startup Zone, which will host over 50 startups. By establishing a direct line of communication between innovators and investors, the forum aims to lay the groundwork for future collaborations that will enrich the digital commerce landscape.

In-Depth Forum Sessions

The first day of the forum will focus on critical discussions surrounding digital trade policies and the integration of e-commerce within global logistics. Important topics include the future of digital marketplace models, modernization strategies for retail sectors in Gulf nations, and emerging investment opportunities in the Middle East and North Africa. Sessions will also delve into the quick commerce economy and explore how cross-border trade is evolving in the digital age.

Days two and three will cover fundamental subjects such as sustainability, automation, artificial intelligence, and cybersecurity’s impact on digital trade. Attendees can also participate in sessions exploring futuristic technologies like conversational commerce, smart stores, and ethical considerations surrounding AI in commerce. The final day will allow the public and participants to engage directly with exhibitors, facilitating networking opportunities and partnerships.

As digital commerce continues to accelerate, the WORLDEF forum stands out as a crucial platform for discussing and shaping the future of the global digital economy. With significant participation and a diverse agenda, this event serves as a vital touchpoint for industry leaders, innovators, and entrepreneurs eager to navigate the complexities of digital trade.