Dubai’s Department of Economy and Tourism, alongside Dubai Chambers, has forged a strategic alliance with Tradeling, the foremost B2B wholesale platform within the Middle East and North Africa region. This partnership is part of the Dubai Traders initiative, designed to expedite the digital transformation of small and medium-sized enterprises (SMEs) in Dubai, thereby enhancing their capabilities in the realm of B2B digital commerce.

### Strategic Partnership Boosts Digital Commerce

The signing of the agreement took place in the presence of prominent figures including His Excellency Helal Saeed Al Marri, Director General of Dubai’s Department of Economy and Tourism. Both Hadi Badri, CEO of Dubai Economic Development Corporation, and Alistair Crocker, CEO of Tradeling, represented their respective organizations in formalizing this partnership.

Tradeling will enhance digital wholesale commerce for SMEs under the Dubai Integrated Economic Zones Authority framework. Hadi Badri remarked that this collaboration is crucial for enabling local businesses to harness the benefits of the digital economy and optimize available economic opportunities. This partnership also aligns with the objectives of the D33 Dubai Economic Agenda, helping to position the city as a premier hub for entrepreneurship and innovation.

### Comprehensive Support for SMEs

Saeed Al Qargawi, Vice President of Dubai Chamber of Digital Economy, noted that this initiative enhances the support for SMEs looking to grow through B2B relationships. The partnership emphasizes the importance of providing cost-efficient digital solutions, which will enhance performance visibility and demand analytics. Beyond supporting e-commerce for consumers, this collaboration aims to empower SMEs to seize larger business opportunities while fostering sustainable growth.

Alistair Crocker highlighted Tradeling’s position as the largest digital B2B ecosystem in the MENA region. The platform currently serves thousands of companies, showcasing the ambition of Dubai’s SME sector and its reliance on a robust digital infrastructure for sustainable growth.

### Benefits and Incentives for Participants

This strategic partnership signifies an evolution in the Dubai Traders initiative, building on earlier collaborations with major e-commerce platforms like Noon and Amazon. The enhanced initiative will now encompass B2B transactions and wholesale commerce, creating new avenues for traders, manufacturers, distributors, and exporters.

Participating businesses will gain access to a suite of incentives designed to ease challenges and speed up integration into digital commerce. This includes reduced commission rates, lowered fulfillment fees, and discounted advertising packages aimed at boosting visibility among potential B2B buyers. Additionally, these companies will receive onboarding assistance, dedicated account management, and participate in weekly online educational seminars focused on B2B best practices.

### Support Tailored for Emirati Traders

Emirati traders will benefit from specialized support tailored to their unique needs. This includes customized content creation, help with developing private labels, and unique growth strategies overseen by experts. In contrast to general offerings, Emirati businesses will enjoy priority product placements on Tradeling’s platform and exclusive chances to explore alternative selling strategies.

The affiliation with the Dubai Integrated Economic Zones Authority further augments Tradeling’s role as a reliable partner within a cohesive ecosystem. This collaboration strategically aligns with Dubai’s digital economic and trade objectives, merging Tradeling’s strong B2B framework with extensive SME networks.

### Making an Impact Since Inception

Launched in 2024, the Dubai Traders initiative serves as a cornerstone of the D33 Dubai Economic Agenda, which aims to double the emirate’s economy by 2033. The initiative has reportedly attracted over 2,600 new e-commerce sellers and supported upwards of 410 Emirati companies since its debut.

Founded in 2019 and headquartered in Dubai, Tradeling has rapidly emerged as the leading B2B commerce ecosystem in the MENA region. The platform connects more than 50,000 business buyers with approximately 120,000 sellers across 14 different industrial categories, offering millions of wholesale products at competitive prices.

The collaboration with Tradeling enhances the initiative’s scope to include wholesale trade and B2B transactions, solidifying Dubai’s role as a frontrunner in shaping the future of digital commerce across various market segments. Further details concerning implementation timelines and enrollment processes will be forthcoming from the Department of Economy and Tourism.