His Excellency Helal Saeed Almarri, the Director General of the Dubai Department of Economy and Tourism (DET), recently highlighted the “Dubai-it” initiative as a reflection of the ambitious vision set forth by His Highness Sheikh Mohammed bin Rashid Al Maktoum. This strategic initiative illustrates a model of governance where aspiration aligns seamlessly with actionable outcomes. As a result, Dubai has solidified its status on the global stage, excelling in areas such as economy, tourism, investment, and innovation, driven by consistent efforts and measurable achievements.

Commitment to Excellence in Execution

At DET, an unwavering culture of performance and excellence permeates our institutional framework. We understand that true success involves more than just having a solid strategy; it necessitates swift, precise, and effective implementation. This commitment to execution not only strengthens Dubai’s position in the global market but also aligns with the objectives set forth by the Dubai Economic Agenda, known as D33. This agenda aims to enhance Dubai’s desirability as the top destination for living, working, and visiting.

A Model for Future Generations

Dubai’s leadership has crafted a recognized blueprint for sustainable development, showing that investments in human capital, coupled with bold aspirations and a steadfast commitment to execution, are essential for shaping a prosperous future. The “Dubai-it” initiative is designed to inspire younger generations, encouraging them to continue on the path of progress and further elevate the emirate’s formidable global presence.

Enhancing Dubai’s Economic Landscape

The Dubai Department of Economy and Tourism is dedicated to transforming Dubai into the foremost commercial center and tourist hub on the global map. It plays an essential role in positioning the emirate as a critical hub for international economy and tourism, aiming to enhance competitiveness in line with the Dubai Economic Agenda’s D33 objectives. This ambitious plan focuses on doubling the emirate’s economy by 2033 and solidifying Dubai’s reputation as a premier destination for both business and leisure.

Through various initiatives, DET is actively working to diversify and innovate within Dubai’s service-based economy. The department aims to attract top-tier global talent, create a world-class business environment, and boost productivity across sectors. Moreover, DET supports the vision of making Dubai the best city for living, working, and visiting by promoting its unique lifestyle, diverse offerings, and exceptional quality of life.

DET’s Role and Responsibilities

As the primary authority overseeing the planning, development, and marketing of Dubai’s business and tourism sectors, DET has a wide-ranging portfolio. It is responsible for licensing and classifying various businesses, which includes hotels, travel agents, and tour operators. The department also encompasses several entities, such as the Dubai Economic Development Corporation (DEDC), Dubai Business Registration and Licensing Corporation (DBLC), and Dubai Corporation for Tourism and Commerce Marketing (DCTCM), among others. Collectively, these responsibilities position DET as a vital player in enhancing Dubai’s economic framework and its global tourism appeal.