Product registration in Dubai
Get your products approved for trade in the UAE
Dubai serves as a strategic entry point to one of the world’s fastest-expanding consumer markets. Whether your portfolio includes cosmetics, food products, dietary supplements, or household goods, product registration is the essential first step to entering the UAE market legally and successfully.
The UAE enforces strict quality, safety, and compliance standards to protect consumers. For this reason, no product may be imported, marketed, or sold — either online or offline — without prior approval from the relevant authority. Products that are not properly registered risk being held at customs, rejected by retailers, or subject to fines and regulatory action.
Our role is to manage the entire registration process on your behalf, ensuring full compliance with UAE regulations so your products reach the market smoothly and without unnecessary delays.
Why product registration is mandatory in Dubai
Consumer protection is a top priority in the UAE, particularly for products that affect health, hygiene, or physical well-being. Authorities such as Dubai Municipality, the Ministry of Health and Prevention (MOHAP), and the Emirates Authority for Standardization and Metrology (ESMA) require a thorough review of product composition, labeling, and packaging before granting approval.
Product registration confirms that your product meets UAE regulatory standards, authorizes you to import and distribute it legally, and ensures that it is recorded in the national product registry required by customs authorities and retail partners. Registration also strengthens consumer confidence by demonstrating that your product has passed official safety and quality checks.
For both international brands and new market entrants, product registration is a critical step toward long-term credibility and commercial success in the UAE.
What is product registration in Dubai?
Product registration is a formal regulatory procedure in which a product is submitted to the appropriate UAE authority for technical evaluation and approval. Once approved, the product is issued a registration number or certificate confirming compliance with local safety, quality, and labeling requirements.
This requirement applies to both imported and locally manufactured goods and covers nearly all consumer-facing product categories.
Each authority is responsible for specific product groups. Dubai Municipality oversees cosmetics, food items, supplements, detergents, and personal care products. MOHAP regulates pharmaceuticals, medical devices, and selected supplements. ESMA handles food standards, technical regulations, and certain consumer goods. In some cases, additional registration may be required for Free Zone distribution.
After approval, products can be legally sold through supermarkets, pharmacies, e-commerce platforms such as Amazon.ae and Noon, or via authorized distributors.
Which products need to be registered?
As a general rule, any product sold to end consumers in the UAE must undergo registration. Common categories include cosmetics and personal care items such as creams, perfumes, and makeup; food and beverage products including packaged goods and health foods; nutritional supplements such as vitamins and protein powders; detergents and household chemicals; medical devices subject to MOHAP approval; and children’s products and toys, which are subject to enhanced safety requirements.
If there is any uncertainty regarding registration requirements, we assess the product specifications and confirm the applicable authority and process before submission.
How the product registration process works
While product registration may initially appear complex, professional guidance turns it into a clear and manageable procedure.
The process begins with verifying company eligibility, as a valid UAE trade license is required. We assist in using an existing license or arranging company setup if needed. Next, the product is correctly classified under the relevant authority, which determines testing requirements, documentation, and applicable fees.
We then prepare and review all required documentation, including ingredient or composition lists, compliant label designs, certificates of analysis or origin, free sale certificates, and product images. Once complete, the application is submitted through the authority’s official portal. Certain products may require laboratory testing or additional review.
Upon approval, the product receives a registration number or certificate valid for several years, enabling customs clearance, online listings, and commercial distribution. Throughout the process, we monitor progress and provide regular updates.
Key documents required
Documentation requirements vary depending on product type and origin, but typically include a valid trade license, a manufacturer-issued free sale certificate, compliant product labels in English and Arabic, safety data sheets for applicable products, certificates of analysis, detailed ingredient lists with percentages, and product samples or images where required.
We support clients with document verification, formatting, professional translation, and direct coordination with regulatory authorities to ensure full compliance.
Why product registration is essential for your business
Product registration is a legal prerequisite for entering the UAE market, but it also offers strategic business benefits. It enables lawful importation and sales, provides access to leading retail chains and online marketplaces, and ensures smooth customs clearance. Registered products also enjoy greater trust among consumers and business partners, as distributors and retailers require proof of approval before collaboration.
Why choose us for your product registration in Dubai?
We have successfully assisted hundreds of businesses, from established international brands to emerging startups, in securing product approvals across the UAE. Our experience minimizes delays, prevents rejections, and eliminates unnecessary costs.
Clients benefit from our proven expertise with Dubai Municipality, MOHAP, ESMA, and Free Zone authorities, as well as our end-to-end service model that covers company setup, compliance, and ongoing regulatory support. Our multilingual team ensures accurate documentation and effective communication, while our transparent pricing structure eliminates unexpected fees.
Beyond initial registration, we continue to support clients with labeling guidance, import approvals, renewals, and product portfolio expansion.
Summary – Get your product approved and ready for market
Product registration in Dubai is not merely a regulatory requirement but a strategic investment in your brand’s credibility and market access. Proper registration protects your business, satisfies regulatory authorities, and unlocks opportunities in one of the region’s most attractive consumer markets.
With our expert support, your products can be registered efficiently, accurately, and cost-effectively — whether you are entering the UAE for the first time or expanding your existing product range. Book a consultation today and take the next step toward launching your products in Dubai with confidence.
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