In light of recent US-Israeli strikes on Iran, many business owners in Dubai are re-evaluating their practices to ensure the safety and well-being of their employees. Kate Midttun, an Australian entrepreneur who manages her marketing firm from the UAE, is among those making noteworthy adjustments to her operations.

Supporting Staff in a Crisis

Midttun, who has lived in Dubai for 17 years, emphasized her commitment to supporting her international staff during these uncertain times. With a team primarily composed of expatriates, many of whom do not have family nearby, Midttun has implemented free counseling services and flexible work-from-home options. “This is an unprecedented situation that has impacted many in ways we have never experienced,” she remarked. For Midttun, fostering a sense of security among her team became a priority as tensions escalated in the region.

The UAE boasts a diverse population where around 88% are expatriates, including approximately 25,000 Australians involved in various sectors such as healthcare and education. While recent military actions have injected anxiety across the Gulf, Midttun pointed out that previous regional conflicts had already necessitated operational changes, underlining the importance of mental health initiatives and proactive crisis planning.

Adapting Business Strategies

Similarly, Donna Benton, another Australian expatriate, has had to modify her hospitality business model amid rising tensions. After 25 years of living in Dubai, Benton is aware of the need for clear communication and supportive leadership in her organization. “You must lead from the front and ensure everyone feels secure,” she advised, highlighting the importance of maintaining open lines of communication with her staff.

Contrary to the sense of turmoil, Benton indicated that Dubai’s government has acted decisively to protect its citizens. The UAE Defense Ministry reported intercepting numerous Iranian missiles launched during this conflict, which has allowed businesses to operate with a degree of stability. Nevertheless, Benton acknowledges the challenges businesses face, recently pivoting to enhance delivery options to accommodate the community’s needs. “We are forced to think creatively to navigate these tough times,” she shared.

Exporters Facing Disturbances

While local businesses may not face severe disruptions, exporters are experiencing significant challenges. Mohamed Hage, president of the Australia Arab Chamber of Commerce and Industry, noted that businesses dealing with perishable goods have been hit hard by longer shipping times and rising costs. The added strain on supply chains could jeopardize the successful transportation of goods, emphasizing the need for shipping solutions to adapt promptly as conditions fluctuate.

Hage expressed concern for those reliant on exports, referring to the Gulf Cooperation Council (GCC) countries as crucial markets for Australian commodities. He anticipates that while some businesses will suffer due to ongoing uncertainties, many have developed resilience since the last significant regional disturbances. The agility gained during the COVID-19 pandemic has equipped companies with better tools to respond to crisis situations.

In today’s volatile geopolitical climate, Australian expats in the UAE are steadily working to ensure their businesses weather these storms. Ensuring mental and operational stability not only fosters a secure work environment but also reflects the ability to adapt and innovate amidst adverse circumstances. With lessons learned from past experiences, Australian business owners remain optimistic about the future, taking proactive steps to navigate an unpredictable landscape.