The Grand Mercure Business Bay has made its debut in Dubai, marking the official transformation of the Gulf Court Hotel Business Bay. This rebranding is a collaboration between Gulf Hotels Group (GHG) and Accor, allowing the hotel to retain GHG’s management expertise while leveraging Accor’s extensive brand network and loyalty programs. Located in a prime area, the hotel is set to cater to both leisure and business travelers.

Premium Location Near Iconic Attractions

Positioned on Al Abraj Street along Marasi Drive, the Grand Mercure Business Bay boasts an exceptionally convenient location, just eight minutes from key attractions such as the Burj Khalifa and Dubai Mall. Additionally, it is close to significant exhibition and trade venues, making it an ideal spot for business travelers. The hotel’s location enhances its appeal, offering easy access to the vibrant urban environment that Dubai is known for.

Exceptional Facilities for Comfort and Convenience

The hotel features a total of 270 elegantly refreshed rooms and suites that blend comfort with a sense of local culture. For business needs, four meeting rooms can accommodate up to 90 guests, ensuring that corporate events are effortlessly managed. Guests will also find a well-appointed club lounge and five unique dining options within the property. Notably, the Mediterranean Muse restaurant, inspired by flavors of the Mediterranean, is set to open in the first quarter of 2026. These high-quality amenities are tailored to support a range of guest preferences, whether for leisure or business.

Strategic Partnership for Growth

Ahmed Janahi, the Group Chief Executive Officer of Gulf Hotels Group, emphasized that transitioning to the Grand Mercure brand is a strategic maneuver that enhances GHG’s competitive position in Dubai’s hospitality market. According to Janahi, this partnership with Accor will not only bolster GHG’s operational capabilities but also align with the company’s vision of growth through collaboration with globally recognized brands. The alliance seeks to enrich the guest experience by fusing local charm with Accor’s established standards of excellence.

A Fusion of Local Heritage and Modern Luxury

Raki Phillips, Regional President of Accor’s Premium, Midscale and Economy division for the Middle East, Africa, and Türkiye, expressed enthusiasm about Grand Mercure Business Bay being a premium addition to Accor’s portfolio in the UAE. He noted that the hotel beautifully encapsulates the spirit of its location, allowing guests to feel a connection to Dubai’s rich cultural tapestry while enjoying modern amenities. Such thoughtful design and operational standards contribute to a refreshing experience for tourists and locals alike.

The rebranding of the Gulf Court Hotel to Grand Mercure Business Bay is part of GHG’s broader strategy to expand its footprint through strategic alliances with leading global brands. This move positions the Grand Mercure as a hospitality focal point in the rapidly evolving Business Bay district, catering to residents, travelers, and professionals alike. As a hotel that melds local heritage with international quality, it stands ready to welcome guests to an authentic yet contemporary experience in one of the world’s most dynamic cities.