AVIXA is set to launch InfoComm EDGE, an innovative two-day event scheduled for October 27-28, 2026, at the Festival Arena in Dubai. Unlike typical trade shows, this event aims to attract senior executives and decision-makers across various sectors, including government, education, retail, and entertainment.

Transforming the Trade Show Experience

This unique initiative is designed to provide an alternative to conventional AV trade fairs. By focusing on experiential engagements rather than standard exhibition booths, InfoComm EDGE promises a more immersive experience. Each activation will be crafted by the local integration community to showcase the latest advancements in audiovisual technology and solutions, offering participants interactive opportunities tailored to their specific needs.

Innovative Venue Layout and Networking Opportunities

The venue will span 7,200 square meters, with a layout centered around a prominent stage, making it distinct from the typical grid structure of traditional trade shows. In addition to the immersive activations, networking pods will facilitate interactions among attendees, emphasizing collaboration and meaningful connections, a departure from conventional stand-by-stand formats.

David Labuskes, CEO of AVIXA, expressed enthusiasm about the region’s commitment to innovation. “The GCC is a region that has an unquenchable thirst for innovation,” he commented. According to Labuskes, the established pro AV community within the region is poised to drive creativity and talent, enabling the development of the buyer-focused activations crucial to the InfoComm EDGE experience.

A Unique Approach Tailored for Decision-Makers

Cara Turner, the event director for InfoComm EDGE, emphasizes the challenges that high-level decision-makers face when navigating traditional trade show environments. “It’s difficult for them to visualize solutions while walking through a conventional layout,” she explained. To address this, the event aims to co-create an experience tailored to the expectations and needs of today’s executives, ensuring they leave with actionable insights and valuable connections.

AV integrators are encouraged to submit their innovative designs and concepts for inclusion in the event, while manufacturers can explore sponsorship opportunities by visiting AVIXA’s dedicated InfoComm EDGE webpage.

In conclusion, InfoComm EDGE represents a significant shift in how audiovisual solutions are showcased and understood within various industries. By prioritizing experiential engagement over traditional exhibition methods, this event is poised to facilitate deeper connections and foster collaboration among senior decision-makers. For more information, interested parties can visit AVIXA’s website for details on participation and sponsorship opportunities.