AVIXA is set to launch InfoComm EDGE in Dubai on October 27-28, 2026. This inaugural two-day event promises an immersive experience, showcasing state-of-the-art professional audiovisual (Pro AV) innovations. Aimed largely at key decision-makers outside the Pro AV industry, the event guarantees a hands-on approach where attendees can explore cutting-edge technology that is reshaping various sectors.

Transforming Experiences in the Pro AV Industry

InfoComm EDGE aims to create an engaging environment tailored for senior leaders in sectors such as government, education, retail, and entertainment. Unlike traditional trade shows, this event is designed to facilitate interaction and collaboration, effectively turning the concept of “where the art of the possible becomes reality” into an experience. Attendees will have the unique opportunity to engage with technologies that have the potential to transform their projects and organizations.

David Labuskes, the CEO of AVIXA, emphasized the importance of experience at InfoComm EDGE, stating that the Gulf Cooperation Council (GCC) region has an insatiable appetite for cutting-edge innovation. He highlighted the region’s established Pro AV community, which possesses the creativity and expertise necessary to deliver buyer-focused activations. This initiative aims to provide not just a showcase of products, but a platform for real-world application and implementation.

Avenue of Innovation: The Festival Arena

The Festival Arena, with over 7,200 square meters of versatile indoor and outdoor space, serves as the perfect venue for InfoComm EDGE. With its unique design centered around a main stage, attendees can expect to witness the latest advancements in experiential technology without the confines of a traditional trade show layout. This facilitates easy navigation and allows for deeper interactions with the showcased technologies.

During the event, local integration communities will lead a series of activations, which will be geared towards hands-on exploration and networking. This community-driven approach aims to make it easier for influential decision-makers to envision potential solutions, moving beyond the limitations of typical trade show booths.

Innovative Activations Designed for Decision Makers

InfoComm EDGE will feature a variety of groundbreaking live activations that have never been seen before. Unlike standard sales pitches, these activations will present narrative-driven experiences that align with industry standards, fostering inspiration and reducing risk for attendees. The event promises to be a trusted environment that emphasizes capability and excellence in integration and delivery.

For AV integrators interested in participating, manufacturers looking to explore sponsorship options, and potential attendees eager to experience the event firsthand, more information can be found at www.avixa.org/infocomm-edge-dubai. This is a golden opportunity to connect with innovative solutions and thought leaders shaping the future of Pro AV technology.

In summary, InfoComm EDGE represents a transformative approach to the Pro AV industry, encouraging collaboration and interaction among leaders across multiple sectors. As it positions itself as a pivotal event in the AV landscape, it underscores how crucial hands-on experience is in navigating today’s technological advancements.