Dubai Duty Free is enhancing its customer experience with a new partnership with Merlin Digital, showcasing a variety of premium consumer technology at Dubai International Airport. This collaboration aims to engage travelers with innovative, customized offerings that cater to today’s tech-savvy audience.

Immersive Shopping Experience in the Airport

Located in the CB Concourse, the dedicated space features not just Merlin products but also highlights from “Craft by Merlin.” This creates an immersive shopping experience focused on customization and craftsmanship, allowing travelers to engage directly with unique tech products. Customers can explore a range of personalized items, from premium smartphones to high-end gaming consoles, thus enhancing their airport shopping experience.

Showcasing Customised Technology

One of the standout features of this activation is the display of customized iPhones, which boast options like gold and rose-gold plating, multi-colored crystal embellishments, and luxurious leather finishes. Additionally, travelers can find an extensive selection of gaming products, including Sony PlayStation 5 and Nintendo Switch consoles, alongside bespoke controllers crafted for individual preferences. This variety makes it easy for tech enthusiasts to find something tailored to their style and needs.

Innovative Accessories and Gadgets

The activation also offers eye-catching merchandise such as customized AirPods Max. Customers can choose from a full gold edition as well as more affordable dual-tone color options. Beyond personal audio devices, the setup features portable smart projectors, designed to connect effortlessly with smartphones and offer entertainment on the go. These gadgets are preloaded with popular apps, ensuring smooth usability for travelers seeking convenience during their journeys.

Engaging Zones for Interactive Exploration

For those looking to personalize their tech even further, an interactive zone allows guests to explore customized Apple AirPods Pro (3rd generation). This engagement zone encourages visitors to not just look but also to touch and experience the products firsthand. By providing this hands-on approach, Dubai Duty Free ensures a memorable shopping environment, catering specifically to the increasing demand for personalized technology in travel retail.

Through this innovative offering, Merlin Digital and Dubai Duty Free are setting a new standard in premium consumer technology, emphasizing personalization and convenience for today’s discerning travelers. With a range of immediate purchase options, customers are invited to experience an upgraded tech shopping journey unlike any other, right in the heart of the busy airport environment.