Under the esteemed guidance of His Highness Sheikh Ahmed bin Saeed Al Maktoum, the Chair of the Dubai Integrated Economic Zones Authority, Dubai CommerCity will proudly host ‘WORLDEF Dubai 2026.’ This global forum, set to take place from February 12 to 14, is the second iteration aimed at propelling the digital commerce sector and enhancing cross-border e-commerce.

Transforming Digital Commerce

Organized in collaboration with WORLDEF, a worldwide platform focused on aiding companies, entrepreneurs, and investors within the digital commerce landscape, the event aims to catalyze business opportunities and promote partnerships. Participants will delve into current trends and share insights that aspire to transform global trade, thus bolstering the growth of a sustainable digital economy. Dubai CommerCity represents a collaboration between DIEZ and Wasl Properties, further emphasizing its commitment to this crucial sector.

Her Excellency Amna Lootah, who leads both Dubai CommerCity and the Dubai Airport Freezone, highlighted that hosting this forum underscores Dubai CommerCity’s dedication to nurturing the global digital commerce ecosystem. She stated, “The anticipated growth in participants and countries highlights the international confidence in Dubai’s investment climate and sophisticated infrastructure.” This event is not just about gathering but serves as a vital platform for fostering international collaborations and expanding business horizons.

A Comprehensive Agenda and Global Engagement

Omer Nart, CEO of WORLDEF, expressed confidence in the upcoming forum, pointing out the previous edition’s success in terms of attendance and engagement. This year’s agenda promises to meet the evolving needs of stakeholders in digital commerce, with a focus on enhancing cross-border interactions among local, regional, and international platforms. The collaboration with Dubai CommerCity serves as a key factor in promoting the digital commerce landscape on a broader scale.

Aligning with the Dubai Economic Agenda, D33, this global forum seeks to enhance the emirate’s competitive edge, positioning Dubai as a preeminent hub for innovative trade. By targeting cross-border commerce and integrating efforts within the business ecosystem, the forum aims to invigorate the digital economy’s growth and influence globally.

Expanding Horizons and Addressing Future Needs

Returning to Dubai after its successful inaugural edition in late 2024, which attracted over 5,000 participants from more than 40 nations, this year’s event is primed for significant growth. Expectations are high, with an estimated participation of 200 speakers, representatives from prominent institutions, and over 10,000 visitors from across 80 countries. Furthermore, more than 150 exhibitors and 120 retail brands are anticipated, signaling an impressive expansion in both attendee numbers and global representation.

Key topics at the forum will focus on the future landscape of digital commerce, especially in relation to artificial intelligence, innovative digital technologies, and improvements in payment systems and logistics. By addressing these crucial pillars, the forum will provide a comprehensive overview of the tools and strategies that will enhance sector efficiency and growth.

The ‘WORLDEF Dubai 2026’ forum is a testament to Dubai’s leadership in the digital commerce arena. By facilitating global platforms that unite diverse markets and expertise, it plays a vital role in shaping the future of e-commerce with an emphasis on innovation, sustainability, and inclusive progress.