Dubai is emerging as a top destination for international travelers, with a notable influx of tourists from Asia, particularly Indonesia. Between January and November 2025, the city welcomed around 17.55 million visitors, making it a vibrant hub for global tourism. According to Shahab Shayan, the Regional Director of Asia Pacific at Visit Dubai, there has been a significant increase in tourist numbers, showing a growth of 8-9 percent compared to previous years.

Why Indonesian Tourists Flock to Dubai

Indonesians are among the most enthusiastic visitors to Dubai, often traveling in multi-generational family groups. This trend reflects a post-pandemic shift in travel behavior, where families prioritize spending quality time together. Advantages such as readily available halal food options and prayer facilities are vital for Indonesian travelers, making Dubai a comfortable choice. The accessibility is enhanced by direct flights operating twice daily from both Jakarta and Bali, connecting ASEAN travelers to this bustling city. With nearly 100,000 Indonesians residing in Dubai, the destination offers familiarity and safety, further encouraging visits.

Tour operators are also adapting to meet Indonesian preferences, providing services in the Indonesian language to enhance the visitor experience. “This proactive initiative ensures that our operators can effectively cater to the needs of the Indonesian market,” Shahab stated recently. The appeal of Dubai extends beyond convenience; in 2025, it was ranked as the third safest city in the world, even taking the lead as the safest city for solo female travelers, according to Numbeo and InsureMyTrip.

Family-Friendly Activities in Dubai

Dubai is a treasure trove of experiences suitable for families and Gen Z travelers alike. Families can enjoy thrilling days at well-known theme parks such as IMG Worlds of Adventure, Real Madrid World, Wild Wadi, and Aquaventure Waterpark, along with exciting desert safaris. For those looking to delve into the cultural aspect of the city, the Sheikh Mohammed Center for Cultural Understanding (SMCCU) offers insightful experiences that promote local traditions. The Museum of the Future stands as a revolutionary attraction, making Dubai a striking destination not only for leisure but also for educational engagement.

“Dubai represents a unique experience, with a combination of world-class hotels and tourist attractions,” Shahab emphasizes. The city’s commitment to safety ensures visitors can engage in various activities every day, making every trip memorable and fulfilling.

Appealing to Gen Z Travelers

For younger travelers, particularly Gen Z, Dubai offers unique experiences that resonate with their preferences. The newly opened Mama Shelter hotel is gaining attention for its innovative concept, and the House of Hype, situated near Dubai Mall, provides an immersive attraction of interactive art and stunning light shows. Additionally, the Dubai Museum of Art, featuring architecture that seemingly floats on water, complements the futuristic appeal of the Museum of the Future.

Travel peaks between January and April, with notable spikes in July and December. Shahab notes that around 25 percent of visitors return within the same calendar year, signaling the compelling nature of attractions in Dubai. “Our beautiful city offers plenty to do and see, making it a destination worth revisiting,” he stated.

In summary, as Dubai continues to attract millions of visitors, its unique blend of culture, safety, and family-friendly activities stands out. For those looking to explore vibrant experiences, whether for family vacations or solo adventures, Dubai remains an unmissable destination.