The Dubai property market showcased unparalleled growth in 2025, marking a pivotal shift toward a more mature landscape. With impressive investor returns and notable industry expansion, insights from a prominent luxury developer indicate a transition away from merely speculative activities towards a robust, sustainable market.

Record Capital Gains and Diversified Growth

Recent data from DXBInteract reveals that property investors generated AED 86 billion in capital gains last year. This growth was evident across all major categories, with the residential sector seeing substantial activity. Apartment transactions alone accounted for AED 19.7 billion, reflecting a 35.16 percent increase year-on-year. Villa sales reached AED 28.8 billion—a remarkable 66.83 percent rise—while commercial properties surged by 80.14 percent to AED 3.4 billion. Plot sales experienced the most dramatic growth, skyrocketing by 155.13 percent to AED 34.1 billion.

Such robust activity is mirrored by a significant expansion in the real estate sector itself. The number of registered agencies in Dubai escalated by 39.7 percent, totaling 9,728, while the count of licensed brokers rose by 34.5 percent, reaching 32,317. These figures illustrate a thriving market environment that is becoming increasingly competitive.

Market Maturity and Enhanced Standards

Talal M. Al Gaddah, founder and CEO of the Keturah luxury brand, stated that the current statistics showcase a more nuanced and competitive market that emphasizes quality and reliability. “With more options available, buyers are now comparing rigorously, making brokers prioritize established projects and trustworthy developers,” he remarked. This heightened selectivity, especially in the luxury sector, encourages developers to focus on differentiation and long-term value rather than merely driving volume.

The growing sophistication of the market illustrates a collective emphasis on quality and performance. As buyers become more discerning, elements such as a firm’s track record and product excellence are increasingly becoming critical factors influencing purchasing decisions.

Community Development and Strategic Collaboration

The commencement of the final sales phase for Keturah Reserve—an AED 5.7 billion luxury residential project in Mohammed Bin Rashid City—aligns perfectly with these trends. Developed by MAG, this exciting community is expected to attract around 700 brokers, including many recent entrants to the industry, for its launch event at the JW Marriott Hotel in Dubai. The event, organized by fäm Properties, underscores the progressive direction of the real estate sector.

Firas Al Msaddi, CEO of fäm Properties, emphasizes the emerging trend of collaboration within the industry. “We are transitioning from competition to cooperation, as agencies and brokers begin to work in unison to foster a stronger market,” he noted. The pooling of knowledge and resources is paving the way for greater transparency, a move that stands to benefit all stakeholders involved.

Keturah Reserve is characterized by its focus on wellness, featuring 533 low-rise apartments, 93 townhouses, and 90 villas. With townhouses already sold out and over 40 percent of apartments committed, the community is clearly resonating with buyers. Handovers will commence in the second quarter of 2027, starting with townhouses, followed by apartments and villas subsequently.

In summary, Dubai’s property sector is not just witnessing a surge in numbers but is also evolving towards a more sophisticated and competitive landscape. As investors, developers, and brokers align their efforts, the focus remains firmly on quality, sustainability, and long-term value—representing a promising future for the emirate’s thriving real estate market.