Sun Life, a prominent player in the global financial services arena, has recently secured approval from the Dubai Financial Services Authority (DFSA) to open a branch within the Dubai International Financial Centre (DIFC). This strategic expansion marks a significant step for the company as it aims to deepen its engagement with the Middle Eastern market.

Establishment of DIFC Office

The new office in DIFC will be spearheaded by Sameera Anand, who will take on the role of Senior Executive Officer. This development is scheduled to take place in December and signals Sun Life’s commitment to enhancing its presence in a hub known for its robust financial services environment. DIFC stands as a leading financial centre in the Middle East, Africa, and South Asia, making it an ideal location for Sun Life to enhance its partnerships with local and regional brokers.

Enhanced Services for High Net Worth Clients

With this new office, Sun Life will offer local brokers direct access to its specialized expertise and solutions, specifically tailored to meet the intricate needs of High Net Worth (HNW) and Ultra High Net Worth (UHNW) clients throughout the region. Sujoy Ghosh, CEO of Sun Life High Net Worth, expressed his enthusiasm: “We are delighted to have received approval to join DIFC. This expansion brings us closer to our partners in the region and reinforces Sun Life’s position as a global leader in HNW insurance.”

High Net Worth individuals often seek comprehensive strategies to manage and grow their wealth across generations. Sun Life’s specialized focus allows them to address these unique requirements effectively. The firm’s expertise positions it as a reliable partner for those looking to protect and enhance their financial legacies.

DIFC’s Supportive Framework

His Excellency Arif Amiri, Chief Executive Officer of DIFC Authority, welcomed Sun Life’s decision to operate from this influential financial centre, underscoring DIFC’s role as a global financial heavyweight. He noted that DIFC’s clarity in legal and regulatory matters, along with its tax efficiency and modern infrastructure, provide Sun Life with the confidence needed to expand its regional operations while accessing emerging markets.

The collaboration aims to leverage Sun Life’s impressive global reach and financial stability to help HNW and UHNW clients secure and grow their wealth more effectively. The robust environment created by DIFC enhances Sun Life’s operational capabilities and positions it well for future growth.

Comprehensive Global Solutions

Sun Life is renowned for its focus on High Net Worth insurance, offering tailored global solutions designed to facilitate wealth building, protection, and preservation for future generations. A key element of their service model is the access to expert underwriting facilities located in major global hubs like Hong Kong, Singapore, and Bermuda. This infrastructure ensures that clients benefit from around-the-clock underwriting support, reinforcing Sun Life’s commitment to exceptional client service.

In summary, the opening of Sun Life’s new office in DIFC represents a strategic effort to enhance its offerings in the HNW and UHNW markets within the Middle East. By positioning itself in this major financial centre, Sun Life is well-equipped to meet the evolving needs of affluent clients, ensuring they have the tools and expertise necessary to navigate the complexities of wealth management, ultimately enabling them to protect and grow their assets for generations to come.