Dubai is gearing up to showcase its vibrant tourism ecosystem at the 33rd Arabian Travel Market (ATM) from September 14 to 17, held at the Dubai World Trade Centre. As one of the travel industry’s premier events, this four-day exhibition arrives when Dubai is firmly focused on enhancing growth and strengthening international confidence in its tourism framework.

Dubai’s Collaborative Spirit at ATM

The Arabian Travel Market serves as a crucial platform for the Dubai Department of Economy and Tourism (DET) to connect with global tourism stakeholders. This year, more than 115 co-exhibitors from both the public and private sectors will gather at the Dubai stand, representing hotels, tour operators, and destination management companies. Participating organizations include prominent entities like the Dubai Civil Aviation Authority and the Dubai Culture & Arts Authority, demonstrating Dubai’s inclusive approach to tourism development. Through these collaborations, the event aims to foster new partnerships and reinforce existing ones, all of which contribute to the emirate’s overarching visitor economy.

His Excellency Issam Kazim, CEO of the Dubai Corporation for Tourism and Commerce Marketing (DCTCM), emphasizes the significance of ATM in affirming Dubai’s status as a global tourism hub. He stated that the event highlights visionary leadership and the collaborative efforts that drive the city’s tourism narrative. As Dubai looks toward future growth and sustainability in tourism, the ATM becomes a vital conduit for innovation and partnership within the industry.

Showcasing New Developments and Strategic Initiatives

A key element of DET’s ATM participation is the Hosted Buyers Programme, which will attract over 300 travel trade professionals and media from across 40 countries. This initiative aims to create immersive experiences, allowing invited buyers to engage with Dubai’s unique offerings beyond the exhibition floor. Such interactions are designed to foster long-term relationships that benefit both Dubai and the global travel community.

During ATM, DET will unveil exciting new developments that shape Dubai’s tourism landscape. Notable among these is the upcoming AED 128 billion passenger terminal at Dubai World Central, as well as key elements from the Dubai 2040 Urban Master Plan, which includes major initiatives affecting Palm Jebel Ali and Hatta. Through one-on-one engagement and dedicated sessions at the stand, DET and its partners will highlight how these projects present fresh opportunities for travel trade professionals to promote Dubai to both new and returning visitors.

Cultural Identity and Culinary Delights at the Dubai Stand

In line with the emirate’s cosmopolitan identity, the Dubai stand will also offer visitors a taste of the city’s rich cultural and culinary landscape. In collaboration with Dubai Culture, artwork from Emirati artist Mariam Abbas will adorn the stand, giving attendees a glimpse into Dubai’s contemporary art scene. Additionally, a dedicated café will feature local brands, including Karam Coffee and Estekanah Chai, enabling visitors to savor the flavors of Dubai. These offerings further illustrate the emirate’s appeal to food enthusiasts and cultural explorers alike.

As the countdown to ATM 2026 begins, DET is committed to maintaining robust engagement with stakeholders and partnerships. By continuously aligning on priorities and sharing insights, the department aims to present a cohesive narrative about Dubai as a premier travel destination. The initiative “A Dubai Invite” encourages residents to share the city’s attractions with their networks, fostering a sense of community and connection to Dubai’s tourism narrative.

In summary, the participation of DET at the Arabian Travel Market not only reinforces Dubai’s ambition to be a top global city for both business and leisure but also exemplifies its innovative and collaborative approach to tourism development. As the tourism landscape evolves, Dubai stands ready to thrive, welcoming the world to experience its rich offerings and unique charm.