Dubai is set to launch a groundbreaking initiative designed to enhance the experience of both residents and visitors. The campaign, titled “Win Your Home in Dubai,” allows participants to reap benefits from seasonal promotions and discounts while turning everyday purchases into a potential pathway to homeownership in the vibrant city.

Launching the Initiative

The first winner of this innovative citywide program will be revealed during a live event on June 21 at Dubai Festival City Mall from 5 PM to 7 PM. This announcement will kick off a series of weekly draws, providing numerous possibilities for residents and visitors to work towards owning a home in Dubai. Initiated on May 22 and running until August 30, 2026, “Win Your Home in Dubai” invites individuals aged 18 and over to get involved by spending a minimum of AED 500 at any of the more than 1,000 participating brands at 3,500 retail locations throughout the city.

This initiative is a collaborative effort between the Dubai Festivals and Retail Establishment (DFRE), part of the Dubai Department of Economy and Tourism (DET), and Dubai Chambers. It underscores Dubai’s mission to bolster its economic landscape, promote business growth, enhance consumer trust, and convert everyday spending into unique opportunities that extend beyond standard retail transactions. Furthermore, this program significantly contributes to establishing Dubai as a premier destination for investment, living, and tourism, while also supporting the dynamic retail sector and overall economic health of the city.

The Weekly Draw Schedule

The inaugural winner will be drawn on June 21, with 12 additional winners set to be selected for 11 brand-new studio apartments during the weekly draws, culminating in a two-bedroom apartment prize at the final draw. Following the initial announcement, subsequent weekly draws are scheduled for June 28; July 5, 12, 19, and 26; and August 2, 9, 16, 23, and 30. Each of these first ten draws will award one studio apartment, while the concluding draw will feature both a studio apartment and the grand prize of a two-bedroom apartment.

Winners will receive notifications via phone and email, and they’ll be publicly announced on Instagram @dubaifestivals.

How to Participate: Easy Entry for Shoppers

Entering the “Win Your Home in Dubai” campaign is designed to be user-friendly for everyone involved. To participate, residents and visitors simply need to spend AED 500 or more at one of the many participating outlets. After their purchase, shoppers are required to scan a QR code found in-store that directs them to the official website, where they can upload their receipts for verification.

Every eligible AED 500 spent earns participants one raffle entry, encouraging further participation as additional spending generates extra entries into the draw. Importantly, all entries remain valid throughout the 12-week campaign duration. This means that early spending can extend eligibility across all draws, while continued purchases increase the total number of entries and enhance the chances of winning.

Synergy with Dubai Summer Surprises

“Win Your Home in Dubai” will run concurrently with the Dubai Summer Surprises (DSS) 2026, occurring from July 2 to August 30 under the theme “Make it a Dubai Summer.” This exciting festival encompasses a diverse array of citywide experiences, ranging from retail promotions and dining events to family-friendly activities. DSS will launch with weekend celebrations across various malls, transforming these retail spaces into engaging entertainment hubs featuring exclusive summer performances.

This year’s DSS will unveil major retail initiatives such as the Great Dubai Summer Sale and Back-to-School campaigns, alongside dining events like Summer Restaurant Week. In this vibrant summer context, “Win Your Home in Dubai” serves as a unique engagement opportunity. Shoppers can take advantage of not only seasonal offers and discounts but also a transformative chance to invest in their future through everyday spending. For more details on this exciting initiative, you can visit WinYourHomeInDubai.com.