Swiss-backed DHG Properties is swiftly establishing its foothold in Dubai’s real estate scene, launching three major residential projects that symbolize the increasing investor confidence in the emirate’s developing areas. With an investment portfolio worth around AED 1.3 billion (approximately $354 million), these projects are situated in high-potential districts such as Jumeirah Village Circle (JVC), Meydan Horizon, and Dubai Islands, reflecting a strategic move by the company to tap into Dubai’s future urban growth.

Leadership and Vision

Leading the charge is Blagoje Antic, who transitioned DHG Group from a small renovation firm in Switzerland into a comprehensive real estate platform reaching into Europe and the UAE. Since starting his entrepreneurial path in 1994, Antic has adeptly shifted the focus of DHG into a multi-faceted organization covering investment, development, construction, property management, facility management, and hospitality. Under his leadership, the group has completed over 300 projects encompassing 2.5 million square meters, maintaining a distinct portfolio of over 1,000 rental apartments and commercial properties in Switzerland.

A key differentiator for DHG Properties is its fully integrated operational model. This distinctive approach allows the firm to maintain control over all phases of project development, from initial acquisition to long-term management, ensuring consistent quality and execution across its portfolio.

Rapid Expansion in Dubai

Founded in Dubai in 2022, DHG Properties has somewhat rapidly gained traction in the premium residential market. Within just two years, the company has overseen more than 600 units across its active projects. One prominent milestone was reached in late April when the groundbreaking of the Helvetia Verde in Meydan Horizon commenced. This ambitious 20-storey high-rise is projected for handover by Q1 2028 and has already seen 60% of its inventory sold prior to major construction, demonstrating robust demand for the development.

The momentum continued into early June with the official start of Helvetia Marine on Dubai Islands, which is noteworthy for having sold out even before construction began. According to Antic, these developments underline the group’s recognition of Dubai’s rising prospects and the “Swiss Precision, Dubai Vision” ethos guiding their projects.

Focus on Premium Living Standards

The Helvetia brand emphasizes a fusion of Swiss-quality construction tailored for Dubai’s luxury market. Their developments prioritize premium finishes and foster wellness-oriented communities, focusing on lower-density living. At Helvetia Verde, for instance, the design caters to a limited number of residents per floor—just three to seven units—providing exclusive penthouse selections with breathtaking views of Downtown Dubai and the Ras Al Khor Wildlife Sanctuary. The project will include a collection of 108 residences available in one-, two-, and three-bedroom configurations, ensuring diverse options for potential buyers.

Meydan Horizon is well-regarded as one of the fastest-evolving districts in Dubai, with significant infrastructure upgrades—such as the Metro Gold Line and enhancements to the Green and Blue lines—which are likely to elevate property values and rental demand in the long term. Antic points out that these infrastructure investments not only enhance connectivity throughout the city but also deliver superior long-term value for investors and convenience for residents.

As DHG Properties moves forward, its inaugural project, Helvetia Residences in JVC, is nearing completion and is expected to be fully handed over shortly. With a completion rate exceeding 93% and already sold out, this project serves as an early validation of DHG’s strategic endeavors in the UAE market and sets a strong foundation for the company’s ongoing expansion.