Dubai, UAE – Hospitality Net, a prominent B2B media platform dedicated to the global hospitality industry, has formed a strategic partnership with In2 Consulting, a Dubai-based advisory and investment firm. This collaboration involves a significant investment where In2 Consulting acquires a 50% stake, aiming to leverage strategic synergies for growth.

Hospitality Net’s Legacy and Market Position

Established over 30 years ago, Hospitality Net has built a remarkable reputation as a leading digital platform in the hospitality sector. With a vast network that connects various stakeholders—hotel operators, owners, developers, suppliers, and technology providers—across 200 countries, the platform enjoys a monthly audience of over 500,000 unique users. Its wealth of resources and insights makes it an essential hub for professionals in the industry.

Strategic Investment and Future Plans

The investment from In2 Consulting is intended to propel Hospitality Net’s long-term growth initiatives, particularly focusing on integrating AI capabilities while maintaining its operational independence. Henri Roelings, the founder and CEO, will continue to lead the organization, supported by In2 Consulting’s Anne and Floor Bleeker, while establishing new headquarters in Dubai.

In a statement regarding the partnership, Roelings expressed enthusiasm for the collaboration, highlighting the exceptional blend of industry expertise and vision brought by the Bleeker siblings. Together, they aim to enhance Hospitality Net’s strategic development plans and broaden its capabilities.

Expanding the Platform’s Reach

Recently, Hospitality Net revamped its platform to enhance AI-driven content discovery, providing a refreshed user experience and laying the groundwork for localized versions in different languages. This update is merely the beginning; the organization plans to extend its content and media offerings significantly. A new initiative, Hospitality Net LABS, is set to launch later this year, serving as a dedicated space to foster innovation and growth in the hospitality sector.

“The goal is to scale the reach and significance of Hospitality Net,” said Anne Bleeker, emphasizing the platform’s pivotal role in connecting industry knowledge and players over the past three decades.

About Hospitality Net and In2 Consulting

Originally founded in Maastricht, the Netherlands, in 1994, Hospitality Net stands as the premier B2B portal for hotel professionals worldwide. It operates on a membership model that serves various stakeholders, allowing them to share valuable content, engage in thought leadership, and amplify their visibility across multiple online platforms. With an extensive archive of over 100,000 articles and expert commentary, Hospitality Net is recognized for its depth of knowledge in the hospitality B2B media landscape.

In2 Consulting, founded in 2010 in Dubai, specializes in strategic communication, PR, and technology advisory services for the hospitality sector. With a robust client base around the globe, In2 Consulting bridges storytelling and strategic initiatives to unlock scalable value. Their services range from corporate communication to technology advisory, aligning strategies with commercial goals to maximize success in the competitive hospitality market.

In summary, the partnership between Hospitality Net and In2 Consulting represents an exciting new era for the hospitality industry, maximizing the platform’s potential to deliver immense value while fostering innovation and sustainable growth.